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Sales and Marketing Effectiveness in Pharmaceutical Companies Increases Brand Performance

Wednesday, March 26, 2008 General News
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CHAPEL HILL, N.C., March 25 Successful brand leaders knowthat it takes planning and efficiency to deliver crucial and effectivestrategies to optimize a product's lifecycle.
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The combination of Sales Force Effectiveness, Marketing Promotion insegmented sectors, and Clinical and Scientific Excellence has proven to be adetermining driving force in a brand's success and describes exactly whichcosts need to be incurred in order to outplay competitors, according toprimary research conducted by Best Practices, LLC's Business Excellence Board(BEB).
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Download a complimentary sample of this research, "Enhancing BrandPerformance through Sales & Marketing Excellence," athttp://www3.best-in-class.com/br119.htm.

The analysis identifies to understand the major drivers of brand successin a competitive market.

"Enhancing Brand Performance through Sales & Marketing Excellence,"reflects the type of research Best Practices, LLC conducts for members of itsBusiness Excellence Board (http://www3.best-in-class.com/beb), a research andadvisory service for health care and pharmaceutical executives.

For information on other services by Best Practices, LLC and its BusinessExcellence Board, contact Cameron Tew at [email protected] or 919-403-0251, ext. 246.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC conducts work based on the simple yet profoundprinciple that organizations can chart a course to superior economicperformance by studying the best business practices, operating tactics andwinning strategies of world-class companies. For more than 15 years, ourhighly credentialed research staff has conducted primary research exclusivelyfor our Fortune 500 client base.Specific topics include: -- Field Force Promotion -- Marketing Strategies, Tactics and Programs -- Promotional Resource Support and Allocation -- Critical Success Factors and Key Lessons Learned

SOURCE Best Practices, LLC
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