Sales Force Effectiveness 2010

Monday, June 7, 2010 General News J E 4
LONDON, June 7, 2010 Several key themes about change andcustomer-centricity emerged at this year's eyeforpharma's SFE 2010 conferencein Barcelona, April 27-29th.

To view the Multimedia News release, please click here:

Tyrone Edward's (Senior VP, Merck ret.) covers the key conference themeswith his keynote "Boost your sales productivity in today's challengingpharmaceutical market". We have put the full presentation up for freeviewing. View the 40 minute video presentation (

Jane Griffiths, IVP, Janssen Cilag

The 3 day conference video, presentation slides, and interviews areavailable to purchase ( share with your colleagues.He discusses: - Redesign the optimal sales process for increased capacity - Ensure that front-line sales staff is truly engaging the customer during sales interactions - Sustain a coaching culture that empowers managers to drive sales force productivity Keynote Speakers included: Pharma strategic challenges: now, I know... Eric Rambeaux, Vice President Strategy, Abbott Building a World-Class Global Analytics Group Charlotte Sibley, Senior Vice President, Shire Sales force automation and effectiveness in the emerging markets Javed Alam, Vice Presidents Sales, Novartis Pharma Pakistan Ltd. New customers, new influencers and new regulations: How do you change your activities to engage customers?

SOURCE eyeforpharma


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