NEW YORK, Oct. 13 -- Saks Fifth Avenue’s limited edition T-shirt created by celebrated designer Michael Kors exclusivelyto benefit KEY TO THE CURE is now available at Saks Fifth Avenue stores, Saks Fifth Avenue OFF 5TH stores and on saks.com. The shirt retails for $40 with over 80% of the proceeds from each shirt sold going to local charity
Heidi Klum is the ambassador for Saks Fifth Avenue’s 2009 KEY TO THE CURE campaign and models the t-shirt in all marketing collateral and in a national public service announcement placed in major fashion and lifestyle magazines in September and October.
Saks Fifth Avenue’s charity shopping weekend will take place October 15 to 18 at all Saks stores nationwide, all Saks Fifth Avenue OFF 5TH stores and through saks.com. Saks will donate 2% of sales up to $250,000 from the shopping weekend to local and national women's cancer organizations and research centers. Saks will also make an additional donation of $500,000 to the Breast Cancer Research Foundation, the partnering organization for Saks Fifth Avenue’s 2009 campaign.
In the 11 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised more than $32 million for cancer research.
“Saks customers, Associates, and our partners in the vendor community really look forward to and rally behind KEY TO THE CURE,” said Steve Sadove, Chairman and CEO, Saks Fifth Avenue. “Saks is very proud to host the shopping event in support of our local communities and couldn’t be more excited to partner with BCRF, Michael Kors and Heidi Klum for this year’s campaign.”
Saks Fifth Avenue initiated its charity shopping weekend in 1999. Since then, the company has donated over $32 million to women’s cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: The Breast Cancer Research Foundation; Entertainment Industry Foundation’s Women’s Cancer Research Fund; Cleveland Clinic; Boston’s Dana-Farber Cancer Institute; Nevada Cancer Institute and many others.
The Breast Cancer Research Foundation
The mission of The Breast Cancer Research Foundation® is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health. A minimum of 85 cents of every dollar goes to research and awareness programs. www.bcrfcure.org
Michael Kors is recognized as one of America’s preeminent designers for luxury sportswear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors Collection, KORS Michael Kors, MICHAEL Michael Kors labels, including women’s & men’s ready to wear, women’s accessories, and a full line of fragrance and beauty products for both women and men.
Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 53 full-line stores in 25 states, 5 licensed stores in the Middle East and 1 licensed store in Mexico City, 52 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
SOURCE Saks Fifth Avenue
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