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Safe New Children's Medicines Launched for Cough, Cold and Flu Season

Friday, October 3, 2008 General News J E 4
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PHILADELPHIA, Oct. 3 The U.S. Food and Drug Administration(FDA) reopened discussions on Oct. 2 regarding the human error risks ofdispensing decongestants, antihistamines and cough suppressants to children,and if these risks are proportional to the estimated benefits for childrenbased on using a fraction of doses shown to relieve symptoms in adults.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081003/NEF040-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20081003/NEF040-b )

In response to the agency's determination that it was "uncomfortable" withthese risks last October, Boiron, world leader in homeopathy, is launchingChildren's Oscillococcinum(R) for flu-like symptoms and Children's Coldcalm(R)for colds. Parents wondering how to ease their children's winter woes willmore easily be able to find these safe and reliable over-the-counter (OTC)medicines in the children's aisle along with Boiron's established Children'sChestal(R) for coughs.

These homeopathic medicines do not contain any of the ingredients underquestion for use in youngsters. Their active ingredients are micro-doses ofnatural ingredients. Since homeopathic medicines are not body-mass dependent,there's no need to give more or less medicine depending on body weight.There's no risk of overdose or interaction with other medications in caseparents decided to administer a cold medicine on top of cough syrup. Nor arethere reported side effects such as making children jittery or drowsy. Ingeneral, homeopathic medicines are considered one of the safest choices forself-treatment.

Rather than "mask" symptoms that may indicate a more serious condition,these medicines work with the body by sending it a signal to help rebalanceitself and heal. For example, a cough suppressant works against the body, buta homeopathic cough syrup like Children's Chestal acts as an expectorant."

New packaging for Children's Oscillococcinum and Children's Coldcalmhighlights the sweet-tasting, kid-friendly pellets that dissolve under thetongue. No water, chewing or swallowing is required.

Children's Oscillococcinum should be taken at the first sign of feelingachy or run-down to nip flu-like symptoms in the bud. Containing 6 doses to begiven in 6-hour intervals as necessary, Children's Oscillococcinum is expectedto retail for $11.99. It is safe for children 2 years of age and older.

While many cold medicines treat only a symptom or two, Children's Coldcalmis a complete multi-symptom cold reliever for sneezing, runny nose, nasalcongestion and minor sore throat pain. To be taken in 2-hour intervals asnecessary, the 32-dose unit of Children's Coldcalm is expected to retail for$9.99 and is safe for children 3 years of age and older.

Both are from Boiron, maker of Oscillococcinum(R), which has been reliedupon by families around the world for more than 65 years. All Boiron productsare regulated as drugs by the FDA(1) and are clearly labeled for specificindications, making directions easy for parents to understand. They aremanufactured according to the highest standards, complying with drug GoodManufacturing Practices (GMPs) and the Homeopathic Pharmacopoeia of the UnitedStates (HPUS).

Parents can now quickly and affordably pick up these OTC medicines withouta prescription in the children's aisle or in the cough, cold and flu sectionof health food stores and independent pharmacies nationwide. For moreinformation, visit http://www.boironusa.com.

1. U.S. Food and Drug Administration. Sec 400.400 Conditions Under WhichHomeopathic Drugs May be Marketed (CPG7132.15). Available at:www.fda.gov/ora/compliance_ref/cpg/cpgdrg/cpg400-400.html.Available Topic Expert(s): For information on the listed expert(s), clickappropriate link.Christophe Mervillehttp://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=56842

SOURCE Boiron
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