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SPOT ON media and LIVESTRONG(R) Launch LIVESTRONG Quarterly

Wednesday, February 10, 2010 General News J E 4
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NEW YORK, Feb. 9 LIVESTRONG Quarterly is a new online, print and print-on-demand publication from LIVESTRONG. The magazine features profiles of survivors and supporters in the fight against cancer; resources and information about cancer prevention and treatment; and general articles about health, fitness and wellness.

"As a three-time cancer survivor, I understand the worries and concerns other survivors face on a personal level," said LIVESTRONG President and CEO Doug Ulman. "Our goal with LIVESTRONG Quarterly is to communicate these concerns to the broader community and to demand change for the 28 million people around the world living with cancer today."

The premiere issue includes a cover story about swimming champ Eric Shanteau's cancer diagnosis just as he was about to reach the Beijing Olympics, as well as a feature story on Kris Carr's wellness movement "Crazy Sexy Cancer," interviews with Mario Lemieux and Robin Williams on healing and recovery, and articles about post-cancer fertility and the new targeted hybrid drugs.

Curtis Pesmen is the editor of LIVESTRONG Quarterly. He is a cancer survivor and author of seven nonfiction books, including The Colon Cancer Survivor's Guide, How a Man Ages and Your Prostate Cancer Survivor's Guide. He was formerly Chief of Research at Esquire and Health and features editor at SELF magazine.

LIVESTRONG Quarterly is sponsored by Genentech. "Genentech is proud to serve as the Founding Scientific Sponsor for LIVESTRONG Quarterly," said John Orwin, senior vice president, marketing and sales, Genentech BioOncology. "We are impressed by LIVESTRONG's accomplishments on behalf of people living with cancer and we honor their work toward our shared goal of helping survivors and their families."

Its other co-sponsor is the Mayo Clinic. "We are delighted to be working with LIVESTRONG Quarterly. It will be a great resource for cancer survivors and their advocates, as well as for healthy individuals working to stay that way. A source of inspiration and hope, LIVESTRONG is an ideal partner for the Mayo Clinic," said Dr. Rafael Fonseca, Deputy Director of the Mayo Clinic Cancer Center.

"This is a unique opportunity for advertisers to identify themselves with what has become one of the most recognized and beloved brands in the cancer community and the motivational health industry," said Margot Sandenbergh, CEO of SPOT ON media. "We are honored to be working with LIVESTRONG on their agenda of disease prevention, early detection and promotion of a healthy lifestyle."

For information regarding sponsorship or advertising in LIVESTRONG Quarterly, contact Group Publisher, Thomas Huber, at (212) 243-3570, thuber@spotonmedia.com.

About SPOT ON media

SPOT ON media was awarded two Pearl Awards in 2008 by the Custom Publishing Council: a gold award for its Girl Scouts Leader magazine for 'Most Improved' publication, and a silver award for its Merrill Lynch "360°" magazine for 'Best Overall Editorial'. The SPOT ON media team offers expertise in strategic marketing, branding, CRM (customer relationship management) and advertising sales; as well as design and editorial. Their work includes print, video, web design and software development.

The Storyboard partnership between SPOT ON media and the Castle Connolly Group of Companies offers the medical industry a unique custom media service which communicates effectively to both general consumers and health care professionals. Its broad experience in business as well as health care, brings added value to clients and their audiences. Castle Connolly Medical is nationally recognized for America's Top Doctors, a guide that profiles more than 5,000 top referral specialists throughout the U.S. Castle Connolly medical guides are respected and widely used, not only by consumers, but also by doctors throughout the country.

About LIVESTRONG

Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG's mission is to inspire and empower anyone affected by cancer. For more information, visit www.LIVESTRONG.org.

SOURCE LIVESTRONG; SPOT ON media
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