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SOKO Retains The Piacente Group as Strategic Investor Relations Consulting Firm

Tuesday, November 17, 2009 General News
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HARBIN, China, Nov. 17 SOKO Fitness & SpaGroup, Inc. (OTC Bulletin Board: SOKF) ("SOKO" or the "Company"), a leadingoperator of fitness center and beauty salons and spas in Northeast China,today announced that it has retained The Piacente Group, Inc. ("TPG"), a fullservice investor relations consulting firm based in New York and Beijing.
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"We are at an inflection point in our growth making now an ideal time toramp our communications efforts and broaden our outreach among key investmentaudiences in the U.S. and China," said Tong Liu, Chief Executive Officer ofSOKO. "With deep Wall Street relationships, experienced IR practitioners andexpertise in assisting China-based US-listed companies increase theirvisibility, TPG was a stand-out choice as a US partner."
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Brandi Piacente, President of TPG, added, "SOKO is leveraging its provenbusiness model and established client-base to expand its core high-end fitnessand spa offering to include non-surgical medical beauty capabilities, anexciting niche market driven by important domestic growth catalysts. Webelieve that SOKO represents a major growth opportunity that could createsignificant shareholder value, and look forward to assisting them communicatetheir investment proposition and raising their financial profile."

About SOKO Fitness & Spa Group, Inc.:

SOKO Fitness & Spa Group, Inc., an OTCBB listed company (SOKF.OB), is aleading operator of fitness centers and beauty salons and spas in NortheastChina. The Company provides programs, services, and products uniquely combinedwith exercise, education, and nutrition to help their members lead a healthylife and achieve their fitness goals. For further information, please go tohttp://www.sokofitness.com .

About The Piacente Group:

The Piacente Group, Inc. ("TPG") is a full service investor relations andfinancial communications consulting firm with offices in New York, Californiaand Beijing. TPG represents a balanced portfolio of U.S. and China-basedcompanies including the top two programs nominated for the "Best InvestorRelations by a US-Listed Chinese Company" award by IR Magazine for 2008:Sohu.com Inc. and Suntech Power Holdings Co., Ltd. TPG develops and implementsstrategic programs aimed at broadening investment community sponsorshipthrough best practice execution. The firm is dedicated to providing clientscustomized solutions in a dynamic investment environment. For more information,please visit http://www.tpg-ir.com .

Safe Harbor Statement

This press release may contain forward-looking statements. Thesestatements are made under the "safe harbor" provisions of the U.S. PrivateSecurities Litigation Reform Act of 1995. These forward-looking statements canbe identified by words or phrases such as "will," "expects," "anticipates,""future," "intends," "plans," "believes," "estimates" and similar statements.Among other things, the business outlook and quotations from management inthis press release contain forward-looking statements. Statements that are nothistorical facts, including statements about SOKO's beliefs and expectations,are forward-looking statements. Forward-looking statements involve inherentrisks and uncertainties. A number of important factors could cause actualresults to differ materially from those contained in any forward-lookingstatement. SOKO does not undertake any obligation to update anyforward- looking statement, except as required under applicable law.For more information, please contact: The Piacente Group, Inc. Investor Relations Brandi Floberg Tel: +1-212-481-2050 Email: [email protected] SOKO Fitness & Spa Group, Inc. Shawn Qu Tel: +1-908-208-8681 Email: [email protected] Judy Jiang Tel: +86-451-8770-2280 Email: [email protected]

SOURCE SOKO Fitness & Spa Group, Inc.
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