NEW YORK, Nov. 12 SIRIUS Satellite Radio(Nasdaq: SIRI) and NYU Medical Center today announced the creation of "DoctorRadio Powered by NYU Medical Center," an exclusive, pioneering, 24/7 radiochannel featuring easily accessible information on health, wellness, andmedical issues, from the physical to the psychological, brought to you byworld-class doctors.
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Doctor Radio, created exclusively in collaboration with NYU MedicalCenter, will air on SIRIUS channel 119, with an expected launch in early 2008.Doctor Radio will feature more than two dozen respected doctors as regularweekly hosts, many of whom are "teaching" doctors at the NYU School ofMedicine, plus physicians and medical experts from around the world as specialhosts and guests.
To serve Americans' hunger for health, medical and wellness information,SIRIUS' Doctor Radio will cover the human condition and the complexities ofthe bodies we inhabit, as well as entertain a little bit along the way. DoctorRadio will give listeners direct access to the best doctors in every field,breaking down barriers between the medical world and the everyday world, andgiving listeners information to make important decisions about their healthand well-being. NYU Medical Center doctors will take new medical research andfindings and translate them into easy-to-understand advice and knowledge in aninnovative and new way to better peoples' lives.
Among the diverse array of subjects covered are how to know if you are atrisk for a heart attack and high blood pressure; the psychology of everyonefrom serial killers to college students; what really goes on inside theemergency room and how it compares to television shows like ER and House; whatparents can do to cope with children suffering from ADD; stories from theoperating room, and why it might be better to hold off on getting that long-awaited nose job; and important things to know before reaching for that Viagrapill on your way to the bedroom. Speaking candidly to address real-lifemedical matters and scenarios, doctors on the channel will even dissect sportsinjuries from the past weekend's big games.
"Doctor Radio Powered by NYU Medical Center will be among the mostdefinitive health, medical and wellness resource for people everywhere," saidScott Greenstein, SIRIUS' President, Entertainment and Sports. "For the merecost of a subscription to SIRIUS, our listeners will receive unique access tosome of the best doctors in the privacy and comfort of their own car or home."
"Doctor Radio on SIRIUS represents the wave of the future for personalmedical advice and knowledge," said Robert I. Grossman, the Saul J. FarberDean and CEO of NYU Medical Center. "Every American is affected by medicalissues. And so to have NYU's expert team of teaching doctors, and other world-class experts, easily accessible to SIRIUS' diverse national audiencerepresents a level of connection and outreach we could not accomplish anyother way."
Doctor Radio will be an advertiser-supported channel, providing acommercial platform on radio for a variety of health, medical, andpharmaceutical companies.
SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of thebest programming in all of radio. SIRIUS is the original and only home of 100%commercial free music channels in satellite radio, offering 69 music channels.SIRIUS also delivers 65 channels of sports, news, talk, entertainment,traffic, weather and data. SIRIUS is the Official Satellite Radio Partner ofthe NFL, NASCAR and NBA, and broadcasts live play-by-play games of the NFL andNBA, as well as live NASCAR races. All SIRIUS programming is available for amonthly subscription fee of only $12.95.
SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of theSIRIUS radio service, without the use