CHICAGO, Nov. 13 Dr. Alan Hirsch, the foremost researcher on the effects of odors and flavors on human emotion, is finding a strong following as his latest book, SENSA® WEIGHT-LOSS PROGRAM: The Accidental Discovery That's Transforming The Way People Lose Weight (Hilton Publishing; $23.95: ISBN: 978-0981538181) has appeared at number 405 this week (and in the top 5 in relevant health and wellness categories) on Amazon.com. This is the book's best ranking since it went on sale on November 3rd, a welcome surprise to the author who remarked: "When I started putting this book together I knew it had the ability to help so many with their weight struggles. It truly thrills me that it has reached so many people so quickly!"
Dr. Alan Hirsch discovered the keys to successful weight control -- by accident. In the course of his studies, he began to observe that patients with brain injuries who had lost their sense of smell also lost their ability to taste and gained 10 to 20 pounds. Struck by the correlation between the diminished ability to enjoy food and weight gain, Dr. Hirsch seized on the idea of spurring weight loss by enhancing the aromas, flavors, and pleasantness of foods. In SENSA® WEIGHT-LOSS PROGRAM, Dr. Hirsch shares his scientifically proven, safe, simple, and incredibly painless plan for not only shedding unhealthy pounds, but enjoying a healthy, satisfying relationship with food.
For the millions of Americans who love food and continually struggle with weight problems, SENSA® WEIGHT-LOSS PROGRAM presents a welcome new answer. The book is available at Amazon.com, BN.com, Borders.com or wherever books are sold.
About Dr. Alan Hirsch
Best selling author Dr. Alan Hirsch is a Neurologist and Psychiatrist who specializes in the treatment of smell and taste loss. He is the Neurological Director of the Smell & Taste Treatment and Research Foundation in Chicago, IL. He is a Faculty Member in the Department of Medicine at Mercy Hospital and Medical Center, and Assistant Professor in the Department of Neurology and Department of Psychiatry at Rush Presbyterian St. Luke's Medical Center. Dr. Hirsch has been featured in major magazines and has appeared on Dateline NBC, CNN, Good Morning America, Extra and the Food Network.
SOURCE Hilton Publishing