Russell Simmons Debuts Tantris: A Yoga Wellness Center And Premium Activewear Collection
LOS ANGELES, Nov. 17, 2016 /PRNewswire/ --†Tantris, a premium yoga and lifestyle brand, announced today it will open and launch its first diverse wellness center and retail space in West Hollywood, California, in conjunction with the launch of Tantris performance and athleisure apparel line in an exclusive partnership with New York based activewear company The Moret Group, created to support the body in motion for on and off the mat. Five years in the making, yogi, entrepreneur and activist Russell Simmons is unveiling his vision to build a yoga community inspired by†his devoted practice for more than 20 years and offer an incomparable experience to yoga, while infusing the teachings and science behind the practice.
The two-story 8,000 square feet all-inclusive premium venue will stand as a retail and wellness center - offering hot yoga classes taught by world renowned teachers with experience from around the world, a blow dry bar which will offer Jessica Alba's Honest Beauty products, compelling workshops, a shopping destination on the first-floor carrying the Tantris apparel line, Honest Beauty products, as well as essential products in yoga and lifestyle, and ongoing events hosted by Tantris, with yoga teacher training planned for Spring 2017.
"As an activist, entrepreneur, philanthropist and vegan, yoga and meditation has changed my life in so many ways. I wanted to open a space where I can share what is a part of me and what has inspired me for the past two decades," said Founder of Tantris, Russell Simmons. "The goal is to create an educational environment for the wellness community, as well as attract and influence a new audience to pursue a more conscious lifestyle. Tantris, the studio and apparel line, is just the start of a mindful movement - I'm excited to offer a destination to find clarity, relax the mind and body, and escape the daily stressors and personal challenges we all face."
The Tantris apparel collection is designed and developed by leading activewear manufacturer, The Moret Group. With over 40 years in the business The Moret Group manufactures and markets a variety of products under various owned and licensed brands, including 2(X)IST, Jockey, Nautica and Danskin. Tantris offers clothing for women and men, with the women's line available today and men's styles to debut in early 2017. Tantris activewear is made of luxurious performance fabrics with compression and wicking features, as well as a non-slip finish for holding poses, with contemporary athleisure pieces to transition from working out to going out. Price points are positioned in the premium market†styles retailing for $88-128. The collection is available exclusively at the Tantris center and Tantris.com.
"When we initially met Russell, we were intrigued by the opportunity to not just build another brand that is inspired by yoga, but also be part of a project that promotes a conscious lifestyle that has yoga at its core," said COO of The Moret Group, Arthur Lachman. "The designs are sophisticated and highly fashionable, yet engineered and constructed for peak performance in a hot yoga class. We were also excited to develop and create the digital flagship store, Tantris.com, through Moret Digital, the e-commerce arm of The Moret Group. The site was designed to amplify the message of the brand and offer a window into the Tantris center, while simultaneously providing an engaging shopping experience."
From eclectic music playing through an unparalleled sound system†by†Starke Sound, carefully curated yoga programs, unique workshops and speaking engagements to architecture, art and design, Tantris is Russell Simmons' passion project and represents his vision to create a transformative studio to practice, learn and be inspired.
Breakdown of the two floors - the studio features:
- Retail - shopping center for Tantris apparel, as well as other premium branded wellness, beauty and fashion products
- Energy and juice bar
- Lounge and staffed blow dry bar
- Class and membership registration area
- Inspiration, dramatic staircase to the second floor
- Two spacious studios equipped with a state-of-the-art infrared heat system
- Offering morning, afternoon and evening signature classes such as asana, vinyasa, regular restorative yoga and various heated flow sessions for all-levels
- Meditation sessions will be specially scheduled
- The wood flooring is specially treated to repel moisture
- Retractable capabilities to combine into one large practice area
- Large lounge area with natural lighting, greeted by a spectacular view of the valley and Los Angeles hills that are visible from the window walls throughout
- A devotional wall illustrated with images that capture the enlightened culture and spirituality of ancient times. Every aspect is very detailed - from conception to the artwork - the artifacts, relics, art and colors and statuary are brought in from around the world, carefully placed throughout the studio for an empowering practice
- Men's and women's facilities - includes showers, storage areas and premium amenities
The Tantris center is designed by Celadon Group and lead by architect Peter Williamson to execute Russell Simmons' vision.
Tantris is located at 9200 Sunset Blvd., #170 West Hollywood, California 90069 with on-site discounted valet available. For more information on classes and offerings, Tantris apparel and online shop, please visit www.tantris.com.
About TantrisTantris is a yoga inspired, premium lifestyle brand that offers a wide variety of apparel for men and women, accessories and services for wellness enthusiasts, including an all-inclusive yoga center in West Hollywood, California. Inspired by Russell Simmons' passion for yoga practice and being a devoted yogi who cares deeply about shifting the collective consciousness through spreading awareness on the benefits of adopting a yogic lifestyle, Tantris offers transformative hot yoga classes, meditation and workshops, as well as services. Follow Tantris on Facebook, Twitter and Instagram (@tantrisyoga).
About The Moret GroupThe Moret Group is one of the largest manufacturers of activewear, outerwear, intimates, hosiery and accessories in the United States. For over 40 years The Moret Group has been a leader in innovative designs, cutting edge technology, superior quality and fit. Distribution for both branded and private labels ranges from specialty stores, department stores and mass merchandisers to sporting goods chains nationwide.
The core business is built around the strength of its proprietary brand names: 2(X)IST, Ovadia & Sons and Sprayground. Additionally the group licenses and partners with some of the most recognizable brands in America, including Skechers, Jockey, Spalding and Nautica.†
About Celadon GroupCELADONgroup is a creative group of designers, developers and producers that understand the retail, commercial and hospitality sectors. Our experience spans a range of projects from unique flagships and boutique spaces to nationwide roll-outs. CELADONgroup has a particular focus on custom lighting since 2001, and specializes in crafting unique and cost effective custom lighting solutions with high quality and craft that have been praised by its clients from the US and Abroad.
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