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Designed to give caregivers the insight they need to make informeddecisions about parents' care, Caring.com is a free, unprecedented supportresource that brings together a unique blend of real world experience, expertinformation and resources, and original content, geared towards the mostdifficult topics researched and managed by people helping care for theirparents -- healthcare, financial, legal, housing, and life issues.
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"Caring for an aging parent is an emotional rollercoaster. There's anincredible need for reliable information, from experts and from others goingthrough the same thing," said Andy Cohen, co-founder and CEO, Caring.com. "Our2,000 beta users feel that Caring.com is a trusted friend that can help make adifficult journey a little bit easier, by providing reliable information,resources, and a community of other caregivers in one free, easy to useresource."
Illnesses affecting the elderly are growing dramatically as the populationages. By 2020, it is estimated more than 60 million people will be caring foran aging parent.
Baby boomers (born between 1946 and 1964) are finding themselves among thelargest group of people in the country impacted by this growth, with 41percent currently helping to care for older family members with personal aid,financial assistance, or both. Among those that aren't caring for an agingparent, 59 percent worry about their ability to do so.
With the staggering growth in people caring for an aging or ailing parent,boomers are now finding themselves in the position of making decisions abouttheir parent's care, while also making important decisions about their ownfuture. Often, they wonder, "How do I plan for my future, while caring for myparent today?"
Caring.com is an easy to use website that has been created to help thosecaring for others get the information they need in order to continue livingtheir own lives. Information and resources are easy to understand, andorganized to help save time. Features include:
The free site is supported by national and local sponsors. Caring.comlaunch sponsors include ColdEEZE (http://www.coldeeze.com), Jitterbug(http://www.jitterbug.com), Legal Zoom (http://www.legalzoom.com), Presto(http://www.presto.com), ResponseLink (http://www.responselink.com) andVoiceQuilt (http://www.voicequilt.com).
About Caring.com
Caring.com is a community and content website that provides people who arecaring for aging parents with time-saving information to help them make betterdecisions. Founded in 2007 by a team of people who have taken care of theirown aging parents, Caring.com is a free resource to users and is supported byadvertisers. Caring.com is backed by leading venture investors DCM and SplitRock Partners. Caring.com is headquartered in Palo Alto, CA, and can bereached at http://www.caring.com.-- Buying Guides help people understand difficult product categories like reverse mortgages and medical alert services, and what to look for in a vendor. -- Questions and Answers offer insights and advice on commonly asked questions by both fellow caregivers and nationally recognized experts. -- Daily Polls highlight what's on the minds of others caring for an aging or ailing parent. -- Important Checklists and Original Articles offer helpful, practical information about hundreds of issues affecting a parent's care, ranging from healthcare to housing. -- Custom tools to help understand your parent's care needs, such as a Risk of Hip Fracture Calculator, which can help determine your parent's risk of falling and breaking a hip.
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