Research Study Shows That Pharmaceutical Field Sales Reps' Productivity Inhibited by Unnecessary Internal Communication

Thursday, May 29, 2008 General News J E 4
CHAPEL HILL, N.C., May 28 Best Practices, LLC launchedthis research study exclusively for the Pharmaceutical industry to helpcompanies build more effective communication practices in the sales force. Thetwo-pronged research approach, benchmarking surveys with leadingpharmaceutical companies and interviews with district managers and salesrepresentatives, reveals:

Internal communication can make or break the productivity of a directsales force. If properly used, email and voicemail can quickly disseminateeducational, tactical and motivational information. However, when districtmanagers and sales reps find their email and voicemail boxes filled withpoorly prioritized or even unnecessary communication, personal productivityand work-life balance suffer.

The research findings from this study highlight the significant costs ofpoor communication across a direct sales force as well as the best practicesthat sales communications functions, district managers, sales reps and ITmanagers can use to help prevent unnecessary internal communication.

To learn more about this report including information about the researchparticipants, key findings and sample best practices, please download acomplimentary excerpt and study overview at: .

For questions or additional information on Best Practices, LLC's otherproducts and services, please visit our Web site at: .


Best Practices, LLC is a research and consulting firm that conducts workbased on the principle that organizations can chart a course to superioreconomic performance by studying the best business practices, operatingtactics and winning strategies of world-class companies. For more information,call (919) 403-0251 or visit .-- Total time spent on internal communication -- Percentage of time spent that is "unnecessary" -- Cost of unnecessary communication -- Most effective communication methods -- Best Practices for managing regional and headquarters-to-field communications -- Best practices for sales representatives and district managers

SOURCE Best Practices, LLC


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