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Reportlinker Adds Weight Management Trends in the U.S.

Wednesday, May 12, 2010 Lifestyle News J E 4
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NEW YORK, May 12 Reportlinker.com announces that a new market research report is available in its catalogue:

Weight Management Trends in the U.S.

http://www.reportlinker.com/p0196564/Weight-Management-Trends-in-the-US.html

A diverse range of American consumers are increasingly focused on weight loss and weight maintenance within a broadening context of personal health and lifestyle issues. Almost 70% of adults and almost 32% of school-age children and adolescents are either overweight or obese, according to the latest government statistics. And some studies project that if current trends continue, 37% of U.S. adults will be classified as obese by 2013 and 43% by 2018.

With such new and ever-more-alarming statistics about adult and childhood obesity feeding the headlines almost daily, what are today's weight loss regimens and weight maintenance mindsets? What roles do calories, portion control, and satiety play, with or without the benefit of weight management programs, fitness club memberships and "active lifestyles"? What are the most salient cohorts of weight management consumers, and which combinations of foods and beverages, weight management programs, and diet aids appeal most specifically to them? Which media and marketing messages resonate for these cohorts, and in what contexts?

This all-new report from Packaged Facts examines not just who the weight management cohorts are, but the all-important "why's" behind the choices and purchases they make, and where those choices will take the market through 2015, identifying the issues and trends affecting the weight management marketplace. Focusing on consumer lifestyle trends through customized analysis of Experian Simmons data, the report examines consumers' weight management strategies, goals and attitudes toward foods and beverages; use of over-the-counter diet aids, weight management programs, and exercise; retail channel and foodservice preferences; and media usage and responsiveness, both traditional and social. The report also examines the competitive strategies of key players, new product and ingredient trends, and marketing and advertising positioning, all within the context of the medical, social, economic, and psychographic drivers of consumer behavior.

Additional data sources include the latest government statistics from the Centers for Disease Control and Prevention; Information Resources, Inc.'s InfoScan Review for the mass-market channel; and Datamonitor's Product Launch Analytics data tracking new product introductions.

Chapter 1: Executive Summary

Introduction

Scope of Report

Report Methodology

The Scale of Obesity

39% of Adults Are Managing Weight

Two Consumer Categories

Figure 1-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2009 (percent)

The Economic Costs of Obesity

The Politics of Obesity

Obesity by the Numbers

Childhood Obesity Increasing

Three Weight Management Components: Diet, Exercise and Behavior Modification

Diet

Exercise

Behavior Modification

Types of Weight Management Programs

Do-It-Yourself Diets

Non-Clinical Programs

Clinical Programs

Type of Diets

Portion-Control Diets

Exchange Diets

Prepackaged Meal and Liquid Formula Diets

Fad Diets

Prescription Drugs

Over-the-Counter Diet Aids

U.S. Retail Sales

Opportunities in Weight Management

Trends in Weight Management Products and Programs

Satiety and Body Shaping Are Hot Topics

Weight Management Ingredients

Targeting Men

Obama: Let's Move

The Healthy Weight Commitment Foundation

New Dietary Guidelines Due in Fall 2010

Labeling Goes Front and Center

Re-Examining Serving Size

Food and Beverage Marketers

Weight Management Program and Club Marketers

Over-the-Counter Pharmaceutical Marketers

WL/WM Consumers Developing Healthy Eating Habits

Consumer Shopping Behavior

Table 1-1: Consumer Shopping Behavior: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Consumer Attitudes/Behavior Toward Shopping

Consumer Attitudes/Opinions Toward Foodservice

Internet Has Changed How Consumers Spend Free Time

Weight Management Consumers' Favorite Media

Chapter 2: Market Overview

Introduction

Scope of Report

Report Methodology

Overweight and Obesity in the U.S.

The Scale of Obesity

The Economic Costs of Obesity

The Politics of Obesity

Definitions of Overweight and Obesity

Body Mass Index

Obesity by the Numbers

Table 2-1: Percentage of Adult Population Overweight or Obese, 1988-2008 (U.S. adults age 20 and over)

More Men Overweight; More Women Obese

Table 2-2: Percentage of Adult Population Overweight or Obese: By Gender, 1988-2008 (U.S. adults age 20 and over)

Prevalence of Overweight and Obesity Higher Among Ethnic Minorities

Table 2-3: Percentage of Adult Population Overweight or Obese by Ethnic Group, 2007-2008 (U.S. adults age 20 and over)

Obesity Epidemic Spreads to All U.S. States

Figure 2-1: Percent of Adult Population Obese by State, 2008

Measuring Overweight and Obesity in Children

Childhood Obesity Increasing

Table 2-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)

Childhood Obesity Risk Higher Among Minorities

Causes and Complications of Overweight and Obesity

An Obesogenic Society

Increased Food Consumption

Is the Food Industry Partly at Fault?

Not Enough Exercise

Table 2-5: Percentage of Population Getting Leisure-Time Physical Activity: 1988, 2004 and 2007 (U.S. adults age 18 and over)

Complex Socioeconomic Factors

Genetics

Complications of Overweight and Obesity

Diabetes

Cardiovascular Disease

Other Diseases

Weight Management

Three Components: Diet, Exercise and Behavior Modification

Diet

Exercise

Behavior Modification

Types of Weight Management Programs

Do-It-Yourself Diets

Non-Clinical Programs

Clinical Programs

Government Regulations

Type of Diets

Portion-Control Diets

Exchange Diets

Prepackaged Meal and Liquid Formula Diets

Fad Diets

Prescription Drugs

Over-the-Counter Diet Aids

Market Size and Composition

U.S. Retail Sales

Market Outlook

Opportunities in Weight Management

Trends in Weight Management Products and Programs

Table 2-6: Trends in Weight Management Products and Services, 2005-2009 (percent of U.S. adults age 20 and over)

Satiety and Body Shaping Are Hot Topics

Focus on Weight Management Ingredients

Targeting Men

New Government and Private Sector Programs

The Obama Administration: Let's Move

Healthy Weight Commitment Foundation

New Dietary Guidelines Due in Fall 2010

Labeling Goes Front and Center

Re-Examining Serving Size

How Accurate Are Calorie Counts?

Major Competitors

Food and Beverage Marketers

Weight Management Program and Club Marketers

Over-the-Counter Pharmaceutical Marketers

Chapter 3: Consumer Overview

Experian Simmons Consumer Survey Findings

39% of Adults Are Managing Weight

Two Consumer Categories

Figure 3-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2009 (percent)

High Socioeconomic Status Characterizes Dieters

Table 3-1: Selected High-Index Demographics of Weight Loss/Weight Maintenance Consumers, 2009

Table 3-2: Demographic Overview of Weight Loss Consumers, 2009 (percent, number and index of U.S. adults)

Table 3-3: Demographic Overview of Weight Maintenance Consumers, 2009 (percent, number and index of U.S. adults)

Consumer Attitudes Toward Health

Table 3-4: Consumer Attitudes Toward Health: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Consumer Dieting Patterns

Table 3-5: Consumer Dieting Patterns: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (U.S. adults, percent and index)

Dieting Behaviors Among Weight Loss Consumers

Table 3-6: Selected High-Indexing Dieting Behaviors for Weight Loss Consumers, 2009 (index of U.S. adults)

Dieting Behaviors for Weight Maintenance Consumers

Table 3-7: Selected High-Indexing Dieting Behaviors for Weight Maintenance Consumers, 2009 (index of U.S. adults)

Consumer Dieting Trends

Table 3-8: Consumer Dieting Trends, 2005-2009 (percent)

Use of Non-Prescription Diet Products

Use of Weight Management Programs

Table 3-9: Consumer Use of Non-Prescription Diet Products: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Table 3-10: Consumer Use of Weight Management Programs: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Consumer Exercise Patterns

Weight Loss/Weight Maintenance Consumers More Apt to Exercise Than General Public

Table 3-11: Consumer Exercise Patterns: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Consumer Exercise Patterns by Place

Table 3-12: Consumer Exercise Patterns by Place: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Frequency of Exercise

Table 3-13: Consumer Exercise Frequency: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Types of Exercise Performed

Table 3-14: Selected Types of Exercise in Past Year: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

"Food Lifestyle" Segmentations

Table 3-15: Consumer Food Lifestyle Segments: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Retail Shopping Segmentations

Table 3-16: Retail Shopping Segmentations: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

The IFIC Food and Health Survey

International Food Information Council

Most Americans Concerned About Their Weight

Most Are Changing Diets to Improve Healthfulness

Weight Management Techniques

Misunderstanding of Calories

Self-Perception vs. Reality

FDA 2008 U.S. Health and Diet Survey

Associated Press-iVillage Poll

Chapter 4: Food Trends and Preferences

Methodology

Two Consumer Categories

WL/WM Consumers Developing Healthy Eating Habits

WL and WM Consumers: Breakfast Is Most Important Meal of the Day

Table 4-1: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Table 4-2: Consumer Attitudes/Opinions Toward Meals: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Weight Management and Snacks

Attitudes Toward Meal Preparation

Table 4-3: Consumer Attitudes/Opinions Toward Snacks: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Table 4-4: Consumer Attitudes/Opinions Toward Meal Preparation: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Market Size and Growth

Methodology for Sales Estimates

Mass-Market Sales Top $18.1 Billion

Coca-Cola, PepsiCo Are Leading Marketers

Table 4-5: IRI-Tracked Sales of Selected Leading Weight Loss/Management Food and Beverage Segments and Brands vs. Total Category, 2009 (in millions of dollars)

FDA Definitions of Nutrient Content Claims

Table 4-6: FDA Definitions of Nutrient Content Claims for Calories, Fat and Sugar

Competitive Trends

Major Food and Beverage Marketers

Weight Management Programs

Atkins Nutritionals

eDiets.com, Inc

Jenny Craig, Inc.

Nutrisystem, Inc

Weight Watchers

Marketing Trends

Stevia Comes to the Fore as a Sweetener

Co-Branding, Joint Promotions, and Endorsements

New Product Introductions

Number of New Products with Weight Management Claims

Table 4-7: Number of Food and Beverage New Product Reports with Weight Loss/ Management Claims, 2005-2009

Top Claims on New Products Overall: Upscale, Natural, Single Serving

Table 4-8: Top 20 Product Claims/Tags in U.S. Food and Beverage New Product Reports by Number, 2005-2009 (number of reports)

Low Calories, Low Fat the Top Claims

Table 4-9: Weight Loss/Management Claims: By Number of New Food and Beverage Reports, 2005-2009 (number of reports)

Table 4-10: "Low" or "No" Weight Loss/Management Claims on New Food and Beverage Product Reports: Calories, Carbohydrates, Fat, Sugar, 2005 vs. 2009 (number and percent of total new product introductions)

Foods Dominate New Product Launches

Table 4-11: Number of Weight Loss/Management New Product Reports: Food vs. Beverage, 2005-2009 (number of reports)

Snacks, Candy Lead 2009 Weight Management Food Launches

Table 4-12: Top 15 Categories for New Weight Loss/Management Food Launches, 2005-2009 (number of reports)

Functional Drinks Top Weight Management Beverage Launches

Table 4-13: Top 10 Categories for New Weight Loss/Management Beverage Launches, 2005-2009 (number of reports)

General Mills Leads Marketers in 2009 Product Introductions

Table 4-14: Top 15 U.S. Marketers of Weight Loss/Management Foods and Beverages by Number of New Product Launches, 2005-2009 (number of Reports)

Marketing Positioning and New Product Introductions

Frozen and Shelf-Stable Meals

Beans, Grains, Cheese, Preserves, Sweeteners, Yogurt

Beans

Mixes, Breads, Cereal

Cheese

Preserves and Sweeteners

Yogurt

Snacks and Desserts

100 Calorie Cookies, Cakes, and Snacks

Granola Bars

Refrigerated and Frozen Desserts

Beverages

Juice Drinks

Chocolate Milk

Diet Soft Drinks

Powdered Drink Mixes

Sports and Functional Beverages

Specifically Targeting Weight Management

Chapter 5: Retail and Foodservice

Overview

Methodology

Two Consumer Categories

Consumer Shopping Behavior

Consumer Attitudes/Behavior Toward Shopping

Table 5-1: Consumer Shopping Behavior: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Table 5-2: Consumer Attitudes/Behavior Toward Shopping: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Consumer Attitudes/Opinions Toward Foodservice

Table 5-3: Consumer Attitudes/Opinions Toward Foodservice: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Consumer Visits to Restaurants

Table 5-4: Consumer Visits to Selected Restaurants in the Past Month: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Catalina Marketing Weight Management Study

Retail and Foodservice Trends

Retail Merchandising

Restaurant Calorie Counts Move into Focus

Will Calorie Postings Deter Obesity?

Chefs' Views of Weight Management

Restaurants Get on the Weight Management Bandwagon

Applebee's Rolls Out "Under 550 Calories" Menu

Bob Evans' "Fit from the Farm" Menu

Dunkin' Donuts

KFC's "Penny Per Calorie" 395-Calorie Promotion

Outback Steakhouse Adds 500-Calorie Entrees

Starbucks Adds Products for Calorie-Counting Consumers

Subway Continues its FreshFit Menu

Taco Bell's Drive-Thru Diet Menu

Chapter 6: Consumers and Media

Methodology

Two Consumer Categories

Internet Has Changed How Consumers Spend Free Time

Table 6-1: Consumer Internet Use: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Internet a Good Source of Product and Health Info

Table 6-2: Consumer Internet Use Patterns: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Weight Management Consumers' Favorite Media

Consumer Attitudes Toward Advertising

Table 6-3: Consumer Internet Use vs. Other Media: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Table 6-4: Consumer Attitudes Toward Advertising: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)

Advertising and Marketing Trends

Making Use of Websites and Social Media

Viral Videos

Fiber One Irrational Disbelief Syndrome

Healthy Choice's "Spokesperson Wanted" Campaign

Celebrity Spokespeople

Nutrisystem and Marie Osmond

Jenny Craig's Roster of Stars

Atkins Nutritionals and Courtney Thorne-Smith

Trop50 and Kyra Sedgwick

Dannon Light & Fit Yogurt and Heidi Klum

Jennie-O Turkey Store and "The Biggest Loser"

Subway Fast-Food Chain also Capitalizes on The Biggest Loser

Taco Bell Features a "Real Life" Fan

Competitive Swipes

Atkins Nutritionals

Curves for Women

Weight Watchers and Jenny Craig Fight it Out

Unique, Eyecatching Campaigns

Weight Watchers Momentum Quells the Hungry Monster

New Kellogg's Special K Campaign Uses a Soft Sell

Lean Cuisine's "Book of Truth" Campaign

Memorable Puns

Straightforward Product Ads

Alli

Healthy Choice Ad: Hard to Ignore?

Hostess 100 Calorie Cupcake Ad

Slim-Fast

Splenda Ad Targets Consumers Watching Sugar and Calories

Weight Watchers Cheese

Weight Watchers Smart Ones Frozen Foods

Dairy Industry Promotes Let's Move Campaign

Appendix: Addresses of Selected Marketers

To order this report:

Fitness Industry: Weight Management Trends in the U.S.

More Market Research Report

Check our Company Profile, SWOT and Revenue Analysis!

Nicolas Bombourg Reportlinker Email: nbo@reportlinker.com US: (805)652-2626 Intl: +1 805-652-2626

SOURCE Reportlinker
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