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Reportlinker Adds Key Trends and Innovations in Nutraceutical Soft Drinks: The emergence of new hybrid, performance enhancement and functional brands

Wednesday, February 17, 2010 Press Release J E 4
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NEW YORK, Feb. 16 Reportlinker.com announces that a new market research report is available in its catalogue:

Key Trends and Innovations in Nutraceutical Soft Drinks: The emergence of new hybrid, performance enhancement and functional brands

http://www.reportlinker.com/p0177859/Key-Trends-and-Innovations-in-Nutraceutical-Soft-Drinks-The-emergence-of-new-hybrid-performance-enhancement-and-functional-brands.html

Globally the market for nutraceutical soft drinks is growing at just below 10% each year and this is expected to continue for the next five years at least. The largest nutraceutical soft drinks market in the world is that of Japan - it was worth $8.3bn in 2009. The second largest is the US - worth US$6.2bn. During the period to 2012 the superior growth rates being achieved in the US will mean that it starts to challenge the Japanese market for the title of the world's largest. Nutraceutical soft drinks will increasingly break out of their traditional consumer segments with more products for women, children, mid-lifers and seniors. Energy drinks makers are attempting to stimulate demand in currently under-represented segments such as the female market (around two-thirds of energy drinks consumption is accounted for by men).

Table of Contents

Executive summary 10

Market overview 10

Innovation overview 11

Performance drink trends 12

Beauty & weight management 13

Functional health drink trends 14

Conclusions 15

Chapter 1 Market overview 18

Summary 18

Introduction 18

The functional food & drink market 19

Key drivers 19

Market value 20

The nutraceutical soft drinks market 21

Company shares 23

PepsiCo leads in functional drinks 24

Coca-Cola catches up 25

Conclusions 26

Chapter 2 Innovation overview 28

Summary 28

Introduction 29

Regional trends 29

Flavor trends 30

Health positioning trends 32

Food minus trends 32

Food plus trends 33

Functional benefit overview 34

Conclusions 35

Chapter 3 Performance drink trends 38

Summary 38

Introduction 39

Sports drinks 40

Broadening the market with low/no calorie versions 41

Developing the take-home channel 42

Sports drinks with natural ingredients 42

Dairy-based recovery drinks 43

Energy drinks 44

Targeting the female market 45

Energy shots 46

Hybrid energy drinks 47

Multifunction energy drinks 49

Energy-sports drinks 50

Anti-tiredness energy drinks 50

Anti-stress energy drinks 51

Energy-brain drinks 52

Brain function drinks 54

Anti-energy drinks 56

Sexual stimulation drinks 59

Chapter 4 Beauty & weight management 62

Summary 62

Introduction 63

Beauty drinks 64

The Japanese market 64

The US market 67

Increasing specialization 69

Weight management drinks 70

Fat burning drinks 70

Fat blocking drinks 72

Appetite suppressing drinks 72

Satiety promoting drinks 73

Chapter 5 Functional health drink trends 78

Summary 78

Introduction 79

Heart health 80

Lowering cholesterol 81

Controlling blood pressure 83

Digestive health 84

Healthier drinks 85

Hybrid probiotic drinks 86

Boosting immunity 86

Bone & joint health 89

Niche health products 90

Chapter 6 Conclusions 94

Summary 94

Hybrids and beyond 94

Multiple attributes 95

Diversity of serving sizes 95

Broader demographics 95

Index 97

List of Figures

Figure 1.1: Share of regional nutraceutical soft drink markets held by the top five manufacturers, 2008 24

Figure 2.2: Share of nutraceutical soft drinks product launches by region, 2006-09 30

Figure 2.3: Share of nutraceutical soft drinks product launches by function, 2009 35

Figure 2.4: Healthful sodas 36

Figure 3.5: Share of nutraceutical soft drinks product launches by energy, sports and brain function drinks, 2006-09 39

Figure 3.6: Gatorade's core product range, 2009 40

Figure 3.7: Low/no calories sports drinks 41

Figure 3.8: Take-home sports drinks 42

Figure 3.9: Rosbacher Sport 43

Figure 3.10: Dairy-based recovery drinks 44

Figure 3.11: Energy drinks targeted at the female market 46

Figure 3.12: Energy shots 47

Figure 3.13: Hybrid energy drinks 48

Figure 3.14: Energy teas 48

Figure 3.15: Energy coffees 49

Figure 3.16: Share of energy drinks product launches by type of multifunction, 2006-09 49

Figure 3.17: Energy-sports drinks 50

Figure 3.18: Anti-tiredness energy drinks 51

Figure 3.19: Anti-stress energy drinks 52

Figure 3.20: Revitalizing energy drinks 53

Figure 3.21: Mental energy drinks 53

Figure 3.22: US energy-brain drinks 54

Figure 3.23: Hybrid brain function drinks 56

Figure 3.24: Anti-energy drinks in Asia and Europe 57

Figure 3.25: Blue Cow and Slow Cow anti-energy drinks 57

Figure 3.26: Anti-energy drinks in the US 58

Figure 3.27: Natural anti-stress drinks 59

Figure 3.28: Sexual stimulation drinks 60

Figure 4.29: Share of nutraceutical soft drinks product launches held by beauty and weight management drinks, 2006-09 64

Figure 4.30: Beauty drinks in Japan 66

Figure 4.31: New entrants to beauty drinks in Japan 66

Figure 4.32: Borba and Glowelle beauty drinks 68

Figure 4.33: US mass market beauty drinks 69

Figure 4.34: Specialized beauty drinks 69

Figure 4.35: Fat burning drinks 71

Figure 4.36: Fat blocking drink 72

Figure 4.37: Appetite suppressing drinks 73

Figure 4.38: Satiety promoting drinks 74

Figure 4.39: Dietary protein drinks 75

Figure 4.40: Oat and palm oil drinks 75

Figure 5.41: Share of nutraceutical soft drinks product launches held by functional health drinks, 2006-09 80

Figure 5.42: Cholesterol lowering drinks 82

Figure 5.43: Multifunctional heart health drinks 83

Figure 5.44: Blood pressure drinks 84

Figure 5.45: Healthier digestive health drinks 85

Figure 5.46: Hybrid probiotic drinks 86

Figure 5.47: Immunity boosting drinks 87

Figure 5.48: Multifunctional immunity drinks 88

Figure 5.49: Immunity boosting drinks for children and seniors 88

Figure 5.50: Bone & joint health drinks in Japan 89

Figure 5.51: Bone & joint health drinks in the US 90

Figure 5.52: Selected niche health drinks 91

List of Tables

Table 1.1: Functional food & drink market by country ($m), 2003-2013 20

Table 1.2: Functional food & drink consumption per person by country, 2003-2013 21

Table 1.3: Nutraceutical soft drinks market by country ($m), 2008-2012 22

Table 2.4: New product launches by flavor, 2006-09 31

Table 2.5: Fastest-growing flavors, 2006-09 31

Table 2.6: New product launches by low & light positioning, 2006-09 32

Table 2.7: New nutraceutical soft drink launches by natural positioning, 2006-09 33

Table 2.8: New nutraceuticals product launches by fortification, 2006-09 34

To order this report:

Nutraceutical Industry: Key Trends and Innovations in Nutraceutical Soft Drinks: The emergence of new hybrid, performance enhancement and functional brands

More Market Research Report

Check our Company Profile, SWOT and Revenue Analysis!

Nicolas Bombourg Reportlinker Email: nbo@reportlinker.com US: (805)-652-2626 Intl: +1 805-652-2626

SOURCE Reportlinker
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