Regence BlueCross BlueShield Says 'Hola' With Launch of New Company Website in Spanish

Thursday, June 17, 2010 General News J E 4

PORTLAND, Ore., June 16 As part of its Latino outreach efforts, Regence BlueCross BlueShield has launched a new company website in Spanish at

The site features articles about health and wellness issues important to the Latino community, insurance benefit information, Regence programs and resources, and information about Regence's Latino Hero Award program. Contact information for Regence's Consejeros (concierges), bilingual and bicultural representatives who offer customer service and support, is also available on the website.

"Launching a Spanish website is an extension of Regence's commitment to better serve the Latino community," said Francisco Garbayo, director of Regence's Latino outreach efforts. "The health disparities that exist in the Latino community are significant, and it's our goal to do whatever we can to address those disparities, remove barriers to care, and serve as a guide to Latinos navigating the health care system."

The Spanish website is the latest component of Regence's extensive campaign to help address Latino health disparities. Regence engages the Latino community to break down the linguistic and cultural barriers that make it difficult for many to understand the health insurance system in the U.S. Efforts include a Latino consejero (concierge) program, producing Spanish language health education radio and TV spots, launching a campaign honoring Latino community leaders, and designing health insurance products geared toward the Latino market.

About Regence

Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves more than 2.5 million members as Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (selected counties in Washington). Each health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit or follow us on Twitter.

SOURCE Regence


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