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Red Cross Web Site Revamped; URL Changed

Wednesday, February 24, 2010 General News J E 4
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redcrossblood.org Launched to Enhance Blood Donation Experience

WASHINGTON, Feb. 23 /PRNewswire-USNewswire/ -- The Red Cross has launched redcrossblood.org, a new, integrated website for its blood program. This site replaces the individual Blood Region websites, as well as the national site previously hosted at givelife.org.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090108/RedCrossLOGO )

As part of its mission to provide reliable and cost-effective blood services that are as safe as possible, the Red Cross has created a single, intuitive "go to" place for anyone who wishes to engage with the Biomedical Services organization. Redcrossblood.org allows visitors to easily find local blood donation opportunities and view local Red Cross news upon simply entering their zip code. Donors may also search for blood drives by date range, distance, city, state or sponsor code and then schedule a donation online. The site lists blood drive volunteer openings, and enables visitors to register their interest to host a blood drive.

"We are excited to launch redcrossblood.org," says Chris Hrouda, executive vice president, American Red Cross Biomedical Services. "This site has been designed to be user-friendly and informative. We wanted to make it as easy as possible for people to find a blood drive, schedule a donation and get any information they may need about giving blood."

There is also a "share your story" feature available so donors can share testimonials about blood donation, along with downloadable banners, free e-cards and direct access to Red Cross social networking sites. Not only has the functionality improved, the redesign makes navigating intuitive to the visitor. By consolidating its online presence, Red Cross Biomedical Services is also aiming to meet the strategic priority of reducing costs by maximizing efficiencies.

"This site is an investment in our donors and volunteers," said Hrouda. "We want the entire donation experience to be positive and this redesigned site is an important step in making that happen."

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization -- not a government agency -- and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org. For information specifically on Blood Services, please visit redcrossblood.org.

SOURCE American Red Cross
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