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The GRAMMY(R) Award-winning singer and star performer is scheduled toappear in both print and television public service announcements supportingthe 15th annual QVC Presents "FFANY Shoes on Sale" breast cancer fundraisingevent, live on QVC Wednesday, October 15, 2008 from 7 PM - 10 PM (ET).
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Now in its 15th year, the fashion fete once again brings together one ofthe largest multimedia retailers in the world, QVC, and the Fashion FootwearAssociation of New York (FFANY(R)), who together have donated over $28 millionto the cause. The three-hour broadcast airs through QVC and will feature morethan 100,000 pairs of shoes at half the manufacturer's suggested retail price,with net proceeds benefitting leading breast cancer research and educationinstitutions.
"Knowing the effects breast cancer has on all who are touched by it, I amproud to step in to support such a worthy cause," said McEntire. "This eventnot only raises much-needed funds for education and research, but also helpsto promote awareness of this deadly disease."
"Reba is a talented woman who has the ability to spread strength throughsong," said Jeff Charney, QVC senior vice president of marketing and chiefmarketing officer. "She understands the devastation the disease can cause andwe are excited she has joined us in our fight."
"As we embark on our 15th year, it is more important than ever that wecontinue to find an appropriate spokesperson for our public serviceannouncement," said Joe Moore, FFANY president and CEO. "With a phenomenalreach to women everywhere, we know Reba will help us extend our message in themost heartfelt and sincere way."
Beneficiaries for the 2008 QVC Presents "FFANY Shoes on Sale" eventinclude: The Abramson Cancer Center of the University of Pennsylvania; TheAlvin J. Siteman Cancer Center at Barnes-Jewish Hospital and WashingtonUniversity School of Medicine; The Breast Cancer Research Foundation; TheGillette Center for Women's Cancers at Dana-Farber Cancer Institute; The JohnWayne Cancer Institute Breast Center at Saint John's Health Center; The SidneyKimmel Comprehensive Cancer Center at Johns Hopkins; The University ofMichigan Comprehensive Cancer Center's Breast Oncology Program and TheWinthrop P. Rockefeller Cancer Institute of the University of Arkansas forMedical Sciences.
Additionally, McEntire recently launched her own fashion footwear linecalled Reba, in partnership with Brown Shoe. Select Reba styles will beavailable during QVC Presents "FFANY Shoes on Sale."
About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporationattributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of thelargest multimedia retailers in the world, with annual revenue of more than $7billion. QVC is committed to providing its customers with thousands of themost innovative and contemporary beauty, fashion, jewelry and home products.Its programming is distributed to more than 166 million homes worldwide. Thecompany's Web site, QVC.com, is ranked among the top general merchant Internetsites. With subsidiaries in the United Kingdom, Germany and Japan, WestChester, Pa.-based QVC has shipped more than a billion packages in its 22-yearhistory. QVC, Q, and the Q Ribbon Logo are registered service marks of ERMarks, Inc.
About the Fashion Footwear Charitable Foundation
The Fashion Footwear Charitable Foundation was created to support ongoingresearch and education programs in the fight against breast cancer and issupported by members of the Fashion Footwear Association of New York (FFANY).Donated footwear is sold on live television through QVC during the FashionFootwear Charita
