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ReachMD, LLC Announces New Strategic Partnership With The American Medical Student Association

Thursday, August 28, 2008 General News J E 4
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CHICAGO, Aug. 27 ReachMD XM 157 announced today a newstrategic programming partnership with the American Medical StudentAssociation (AMSA), the nation's oldest and largest, independent associationfor physicians-in-training.

Gary Epstein, CEO of ReachMD, said, "We're excited about this newpartnership designed to provide a critically important link between themedical professional community and the medical student community. This is aterrific opportunity for incoming medical professionals to express their voiceon a range of issues and topics as they help shape the future of healthcare inAmerica."

ReachMD XM 157 will provide AMSA with the ideal and most direct broadcastplatform for reaching the medical student population both nationally andinternationally through ReachMD's broadcast network online and mobilechannels. In addition, this new partnership allows for expanded programmingthat will reach beyond the seasoned medical professional and focus on themedical students, international medical students, residents, interns andfellows.

This fall AMSA will launch a new show on ReachMD XM 157 called "Reachingand Teaching Beyond the Ward," an informative new series covering topics suchas healthcare reform, global healthcare issues such as HIV/AIDS andpharmaceutical industry marketing.

Dr. Brian Hurley, AMSA's national president, adds, "We're thrilled tobring the voice of the nation's medical students to the national broadcastnetwork for medical professionals."

With AMSA, ReachMD XM 157 adds another of the most prestigious medicalorganizations in the country to its roster of strategic partnerships. Othersinclude the American Medical Association, the American Academy of PhysicianAssistants, the American Gastroenterological Association, the American Collegeof Asthma, Allergy and Immunology, and many more.

About the American Medical Student Association:

The American Medical Student Association (AMSA), with more than ahalf-century history of medical student activism, is the oldest and largestindependent association of physicians-in-training in the United States.Founded in 1950, AMSA is a student-governed, non-profit organization committedto representing the concerns of physicians-in-training. With more than 67,000members, including medical and premedical students, residents and practicingphysicians, AMSA is committed to improving medical training as well asadvancing the profession of medicine. AMSA focuses on four strategicpriorities, including advocating for quality, affordable health care for all,global health equity, enriching medicine through diversity and professionalintegrity, development and student well being. To learn more about AMSA, our

strategic priorities, or joining the organization, please visit us online athttp://www.amsa.org/.

About ReachMD:

Headquartered in Northbrook, Illinois, ReachMD is a leading provider ofadvanced healthcare information and education for medical professionals. Thecompany's proprietary technology uses emerging media channels to allow busyprofessionals to hear the latest in specific healthcare issues in the mostconvenient ways. ReachMD's multi-channel platform includes XM satellite radio,digital media device or personal computer. ReachMD's original programmingincludes interviews with world-renowned physicians covering professionaltopics within clinical medicine, treatment, research, executive management,government policies, technology and global health issues, among others.Strategic partners include the American Medical Association; American Collegeof Cardiology; American Gastroenterology Association; American College ofAllergy Asthma and Immunology; National Lipid Association; American RetinaFoundation and University of Pennsylvania.

To access ReachMD's original programming, visit ReachMD athttp://www.reachmd.com or XM Channel 157.

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