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ReachMD Announces New Strategic Partnership with American Medical Directors Association

Friday, November 21, 2008 General News
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CHICAGO, Nov. 20 ReachMD, the first satellite radiochannel created for medical professionals by medical professionals, announcedtoday their newest strategic programming partnership with the American MedicalDirectors Association (AMDA), the professional association of medicaldirectors, attending physicians, and others practicing in the long term carecontinuum.
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Dr. Charles A. Crecelius, President of AMDA says, "ReachMD provides agreat opportunity to reach a large audience about advances in long term caremedicine. We look forward to developing an informative program to provide toReachMD listeners seeking the latest industry innovations."
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With AMDA, ReachMD adds another of the most prestigious medicalorganizations in the country to its roster of strategic partnerships. Othersinclude the American Medical Association, the Agency for Healthcare Researchand Quality, the American Gastroenterological Association Institute, theAmerican College of Allergy, Asthma and Immunology, the American MedicalStudent Association, Stand Up To Cancer, and many more.

"This partnership with AMDA allows us to bring practice leaders in thearea of long term care to the airwaves and deliver exceptional programming,"says Gary Epstein, CEO of ReachMD. "Working together will only help uscontinue to reach our mission of providing current healthcare content to busymedical professionals through innovative media."

The two companies aim to provide more access to key thought and practiceleaders through peer-to-peer discussions in a new series which will be titledAdvances in Long Term Care Medicine. The series is in development now and willeducate the healthcare professional audience on the ever-changing nature andthe demands to stay current with new developments in the field of Long TermCare, and seeks to provide timely news and insightful discussion of topics inLong Term Care to the ReachMD listenership of medical professionals. Theseries will be hosted by Dr. Eric Tangalos, MD, CMD, a Professor of Medicineat the Mayo Clinic and former Chair, Primary Care Internal Medicine 1997-2006and past president of the American Medical Directors Association.

About the American Medical Directors Association:

The American Medical Directors Association is the national professionalassociation of medical directors, attending physicians, and otherprofessionals practicing long term care medicine committed to the continuousimprovement of patient care. The organization provides education, advocacy,information, and professional development for medical directors and otherpractitioners from various disciplines working together to deliver qualitylong term care.

About ReachMD:

Headquarted in Northbrook, IL, ReachMD is a leading provider of advancedhealthcare information and education for medical professionals. ReachMDprovides the most up to date healthcare information in the field throughsatellite radio, mobile phone, and online programs. These convenient andaccessible technologies deliver the latest information in best practices andnew advances in treatment to healthcare professionals. For more informationabout ReachMD and to access ReachMD's original programming, visithttp://www.reachmd.com.

SOURCE ReachMD
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