Rainbow Light's Child Nutrition Expert Offers Healthy Back to School Tips to Prevent Kids from Being Overfed But Undernourished

SANTA CRUZ, Calif., July 15 One-third of all U.S. children are overweight or obese, and many kids are not getting the nutrition they need from their diet. As families increasingly rely on high-calorie convenience foods, diets suffer a lack of fresh whole grains, fruits and vegetables. As a result, children are "overfed" but undernourished. For instance, more than 86 percent of girls and 63 percent of boys ages 12 to 19 are not getting adequate levels of calcium, according to the Surgeon General's Report on Bone Health and Osteoporosis. The journal Pediatrics found that 70 percent of American children aren't getting enough vitamin D. According to nutritional research, the most common nutrient deficiencies in school-age children are calcium, fiber, folate, iron, magnesium, potassium and vitamin E.

Registered Dietitian Marci Clow, mother of two and formulator at Rainbow Light® Nutritional Systems, notices this disparity and offers nutritional tips to support children's physical and cognitive development, energy, immunity and healthy weight - all of which allow for better performance in school.

Healthy tips from Rainbow Light's Registered Dietitian Marci Clow:

"As a formulator of vitamins and supplements, I find the role of the parent is most important in influencing children to eat wholesome foods. At the same time, I believe a quality multivitamin like Kid's One, with optimal nutrient potencies, nourishing vegetable concentrates and probiotics, provides additional nutritional insurance that children are getting their essential nutrients regularly," said Clow.

When you choose Rainbow Light Kid's One Multivitamin for your child, you also support undernourished women and their children worldwide via donations to Vitamin Angels, a non-profit organization dedicated to reducing child mortality by advancing availability, access and use of essential micronutrients. In September, Rainbow Light is doubling donations on all purchases of Kid's One multivitamins.

Like every Rainbow Light bottled product, Kid's One comes in BPA-free, 100 percent recycled plastic EcoGuard(TM) bottles. By repurposing existing plastics, EcoGuard bottles reduce fossil fuel consumption, decrease Rainbow Light's packaging footprint by 78 percent and help keep millions of bottles out of the waste stream annually.

Learn more about Rainbow Light® Nutritional Systems, Inc. at: http://tinyurl.com/RLMediaRoom

-- Give kids a healthy start with a wholesome breakfast that includes protein -- Help brain growth and development with omega-3 fatty acids, found in foods like eggs, flax seeds or an omega-3 supplement -- Fill nutrient gaps in the diet, support optimal growth, healthy cognitive and physical development with a multivitamin like Rainbow Light's Kid's One(TM) -- Be sure kids get plenty of fiber from fresh fruits, vegetables and whole grains -- Help kids perform better with a scheduled back to school routine -- Set strict bedtimes because school-age children need 10 hours of sleep per night to strengthen immunity and perform their best in school

SOURCE Rainbow Light Nutritional Systems, Inc.

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