Radio Disney AM 1260 Teams With Anthem Blue Cross and Blue Shield to Promote Childhood Health and Wellness Through the 'Get Active Get Fit!' School Challenge

Friday, August 27, 2010 Child Health News
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Radio Disney AM 1260 teams with Anthem Blue Cross and Blue Shield to promote childhood health and wellness through the "Get Active Get Fit!" School Challenge. The program presented by

Anthem Blue Cross and Blue Shield and hosted by Radio Disney, will be implemented in elementary schools beginning OCTOBER 4 through NOVEMBER 27, furthering the network's commitment to encourage a healthy and active
lifestyle.

Designed to motivate kids and families to achieve fitness together by engaging in fun activities, the "Get Active Get Fit!" school challenge will award Radio Disney Dance Parties in Ohio to the top 20 schools with the highest percentage of participation. In addition, the first five superintendents to sign up* the schools in their district for "Get Active Get Fit!" school challenge between AUGUST 27 and OCTOBER 1, will be eligible to win new gym equipment (valued at $500) for a school in their district.  

Radio Disney is the No. 1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez, Miley Cyrus, Jonas Brothers, Taylor Swift, Justin Bieber, Demi Lovato and Allstar Weekend. The network is available on over 40 terrestrial radio stations and is also available via RadioDisney.com, Sirius and XM satellite radio, iTunes Radio Tuner, mobile phones and on the Radio Disney iPhone App.

Anthem Blue Cross and Blue Shield is the trade name of Community Insurance Company, an independent licensee of the Blue Cross Blue Shield Association.  ŽANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Ohio is available at www.anthem.com.

*Each school must be signed up by the school's superintendent at www.getactivegetfit.com.

CONTACT:  Jennifer Minezaki, Jennifer.Minezaki@Disney.com, +1-818-569-5929, of Radio Disney

/PRNewswire -- Aug. 27/

SOURCE Radio Disney



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