NEW YORK, May 12, 2011 /PRNewswire/ -- Global marketing agency RAPP announces that Wendy Wahlhas been appointed North American Healthcare Practice Lead, a new position. Wendy will be responsible for leading the agency's healthcare practice and overseeing healthcare client accounts across North America. In addition
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Wendy joins from Publicis Modem, where she led the Healthcare Practice, as well as Client Services across the New York and Connecticut offices. Her clients included Wyeth Consumer Health, GlaxoSmithKline and Sanofi-Aventis.
"Healthcare clients are challenging their agency partners and raising the bar on creativity," said Wendy. "Being innovative and smart within the regulatory limits is a blend of art and science that RAPP has demonstrated over and over again for their clients. The key is understanding that patients are increasingly educated and savvy about their own healthcare. We need to think more broadly about how we engage them in conversations about our clients' brands."
"I'm very happy to welcome Wendy to RAPP," said Robert Grammatica, Managing Director NY and Global Chief Healthcare Officer, RAPP. "She has a real passion for healthcare marketing and helping to improve how we communicate with patients. With her expertise in both healthcare and other areas and her strong leadership skills, she is a terrific addition to our team."
Wendy brings a wealth of marketing experience to her new position. Prior to Publicis Modem, she was with Digitas NY. Her non-healthcare clients have included American Express, Delta, Royal Caribbean, Allstate and Sirius Radio, among many others.
RAPP (www.rapp.com) is one of the largest multi-channel marketing services networks in the world. RAPP creates brand experiences that change how people talk, act and feel about brands. These experiences utilize traditional, digital, social and mobile media, as well as new technologies and invented media. The network is comprised of more than 50 offices in 30 countries and is a unit of the Omnicom Group, Inc. (NYSE: OMC)
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