SALT LAKE CITY, March 18 Quixtar North America has filed amulti-count Complaint against MonaVie (Mona Vie, Inc. and MonaVie LLC), andseveral MonaVie distributors for unfair competition in federal court in SaltLake City. The Complaint alleges that MonaVie competes unfairly by makingfalse claims about its products. Utah-based MonaVie sells juice blendproducts featuring acai berries through a network of distributors. Quixtar, asister company to Amway Corporation, sells nutritional products through itsIndependent Business Owners (IBOs) that directly compete with MonaVie. Someof Quixtar's products also contain acai berries.
Quixtar's filing is intended to protect consumers from false health claimsas well as ensure its IBOs are not damaged from unfair competition stemmingfrom false claims. Quixtar, a respected member of the Direct SellingAssociation, also hopes to protect other direct selling companies fromMonaVie's deceptive tactics.
The Complaint contains numerous examples of false health claims made byMonaVie and its distributors. For example, the Complaint includes transcriptsof MonaVie meetings with speeches by "doctors" who falsely claim that MonaViecan cure cancer, stop aging at a rapid pace, improve vision, and eliminatepain. The "doctors" describe "dosages" of MonaVie to falsely imply that it isa medicine.
In addition, MonaVie distributors have attempted to raid Quixtar IBOorganizations using these false claims.
The Complaint explains that while MonaVie has only been around only a fewyears, its founder was associated with a now defunct company which enjoyedtremendous growth by marketing a "superfood" derived from a sea plant. TheFood and Drug Administration (FDA) took action against the company forunsubstantiated therapeutic claims for mitigating various diseases. Thecompany eventually stopped selling the product and its remaining inventory wasdestroyed under FDA supervision.
About Amway and Quixtar
Based in Ada, Mich., Amway is one of the leaders in the US$80 billionglobal direct-selling industry. Established in 1959 as a seller of householdcleaners, Amway expanded and diversified over the years and today sees itssales led by Nutrilite vitamin and mineral supplements and ARTISTRY(TM) skincare and cosmetics. Global sales for Amway and affiliated companies exceeded$7.1 billion in fiscal 2007. In North America, the Amway Global opportunityoperates as Quixtar North America. Amway has helped millions of people leadbetter lives through consumer products, business opportunities and generoussharing with the One by One campaign for children.
SOURCE Quixtar North America