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Quaker(R) Life(R) Cereal Partners with Actress and Mom Holly Robinson Peete to Inspire Moms to Make Their Best Days Happen

Friday, March 14, 2008 General News J E 4
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CHICAGO, March 13 For moms who well know "life's what youmake it," Quaker(R) Life(R) Cereal is introducing a little life inspiration.With the help of actress and mother Holly Robinson Peete, Life Cereal isinspiring moms to share how they make the most of each day with their familiesthrough a life-embracing campaign called Book of Life: Making Your Best DaysHappen.

As part of the campaign, Robinson Peete's own words of inspiration arefeatured in the foreword of Life Cereal's one-of-a-kind keepsake book entitled,Book of Life: Making Your Best Days Happen. The book features a collection ofcontemporary words of wisdom, family photographs and original signatures fromfamous and everyday moms, including soccer star Mia Hamm; actress Jennie Garth;television host Dayna Devon; and hero Alana Strickland, who has opened herhome to 112 foster children in the past decade. But its story is yet to becomplete, as one page will be customized to feature personal words and familyphotographs from the grand prize winner of the "Life Cereal Book of Life"sweepstakes. Visitors to LifesBestDays.com can enter to win this timelesspiece, and get a sneak peak at a selection of the pages from famous andeveryday moms. Moms across the country can also visit the Web site to uploadtheir own page to the online community Book of Life, or simply enjoy readingthe inspirations contributed by other life embracers.

Robinson Peete is focused on making every day a best day, especially inthe face of a challenging situation. She and her husband, former NFLquarterback Rodney Peete, recently spoke out about their son who has autism,and gave comfort to other families who also struggle with the disorder. "I'velearned it's often the little things that make up a best day, such as giving aspontaneous bear hug to my kids or high-fiving my husband in celebration of atouchdown," said Robinson Peete. "So, when I learned about Quaker LifeCereal's campaign to inspire moms to make their best days happen, I wanted toget involved to share my own daily hopes and happiness."

Quaker Life Cereal Helps Moms Create Their Own Book of Life

At LifesBestDays.com, moms are invited to upload their own page to theonline community Book of Life, or view the words of wisdom shared otherlife-embracing moms. Visitors can also enter the "Life Cereal Book of Life"sweepstakes on the site between now and June 30, 2008. One grand prize winnerwill receive the one-of-a-kind keepsake book, titled Book of Life: Making YourBest Days Happen, and 5,000 first prize winners will win a free 8x8 photo bookfrom Shutterfly.com(TM) -- the perfect way to create and celebrate your owncollection of "best days" family memories. All visitors to LifesBestDays.comwill be offered an exclusive 20% discount on a single order of $25 or more atShutterfly.com to create a personalized family photo story book.

"Quaker Life Cereal has long been inspiring life's moments to help momsmake each day count for her and her family," says Dave Kimbell, vice presidentof marketing for Quaker breakfast. "We're excited to continue being a part ofmoms' life journey with the opportunity to showcase their words of wisdom."

NO PURCHASE NECESSARY to enter the sweepstakes. Subject to the OfficialRules available at LifesBestDays.com.

ABOUT QUAKER LIFE CEREAL

Quaker Life Cereal is known for helping families feel good about startingtheir days off right. With its wholesome, lightly sweetened biscuits indelicious bite, it's no wonder it's been a favorite for 40 years. Life Cerealis available is several varieties including: new Maple & Brown Sugar, Cinnamonand Original, all of which are made with whole grain Quaker oats and qualifyfor the PepsiCo Smart Spot symbol. Quaker Life Cereal is available nationwideat an average retail price of $3.89. Visit http://www.lifecereal.com for moreinformation.

ABOUT PEPSICO

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