Qforma Unveils Managed Care Optimization Solution for Pharma Marketing Executives

Tuesday, April 15, 2008 General News J E 4
SANTA FE, N.M., April 14 Qforma, an advanced analyticscompany, today announced the introduction of iQMCO(TM), the Managed CareOptimization model. This innovative new tool was developed to helppharmaceutical managed market executives create informed contracting andpull-through strategies. iQMCO(TM) utilizes advanced modeling techniques topinpoint the payors who are most effective at implementing formularydecisions.

The iQMCO(TM) is an easy-to-use, real-time tool that integrates theproduct knowledge and strategic insights of a managed market team with robustmethodologies. iQMCO(TM) quantitatively scores and ranks more than 2,100payors based on modeling outcomes of both qualitative and quantitative data.This is accomplished by adjusting model attributes that are most important tothe customer, revealing immediate rankings in just the click of a mouse.

"Managed market professionals expressed a need to make objectivecontracting decisions for their product portfolios," said Kelly D. Myers, CEOof Qforma. "We created iQMCO(TM) to provide quantitative insights whicheffectively prioritize the payors best positioned to deliver on specificgoals. The results help them optimize rebate strategies."

Using iQMCO(TM), managed market teams run scenarios by adjusting modelattributes based on a number of different qualitative and quantitative datacategories of their choice. The model then quantifies a "score" for eachpayor and ranks its importance to a company's brand goals regionally ornationally.

About Qforma

Qforma is an advanced analytics and predictive modeling companyspecializing in solutions for the healthcare industry. Qforma leverages thetalents of physicists, mathematicians and programmers, and has developed aunique approach to quantifying large data flows with the purpose ofeliminating the inefficiencies of traditional sales and marketing techniques.

Qforma is headquartered in Santa Fe, NM, with offices in Boston, MA; BucksCounty, PA; and Princeton, NJ. More information is located at Contacts: Lisa Haley, Qforma (505) 603-7596 David Berry, MCS Public Relations (800) 477-9626



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