Advertisement
In celebration of the loving support cats provide, Cat Chow will donate$175,000 to Susan G. Komen for the Cure. Also, a $1.00 donation will be madein the name of each person who completes a short breast cancer awarenesssurvey on http://www.catchow.com/pink, up to an additional $50,000. Duringthe month of October, Cat Chow will be available in a pink, limited editionbag in pet aisles nationwide.
Advertisement
"At Purina we believe in the unique and wonderful connection between catsand people," says Michael Joergensen, Cat Chow brand manager. "Enablingconsumers and their pets to support such an important cause is a great way tospread awareness and inspire even more people to become involved."
Purrfect Companions for Cancer Patients
Cancer patients report pets provide essential support while they arebattling the disease, and pet ownership is also significantly associated withbetter perceived control of illness and treatment.(1) Cancer survivor Dr.Janet Jackson, Cat Chow Mentor and Vice President & Director of NutritionResearch, knows firsthand how much pets can improve their owners' spirits.
"A few years ago, my cats were an enormous source of comfort to me duringmy breast cancer treatment," says Jackson. "All three of them seemed to knowexactly how to protect and comfort me at all times, from the soothing calmingeffect of their purring to keeping me company during restless nights. Theycould sense the difficult time I was going through, and I will never forgethow much they helped me through it."
To share an inspiring story of how a cat provided support during cancertreatment or to take the breast cancer awareness survey, visithttp://www.catchow.com/pink.
About Nestle Purina Pet Care and Cat Chow brand Cat Food:
Nestle Purina PetCare promotes responsible pet care, community involvementand the positive bond between people and their pets. A premiere globalmanufacturer of pet products, Nestle Purina Pet Care is part of theSwiss-based Nestle S.A., the world's largest pet food company. With advancednutrition for each life stage, Purina(R) Cat Chow(R) brand Cat Food offers afamily of products with 100% complete and balanced nutrition for physicalhealth and emotional well being.
About Susan G. Komen for the Cure(R):
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would doeverything in her power to end breast cancer forever. In 1982, that promisebecame Susan G. Komen for the Cure and launched the global breast cancermovement. Thanks to events like the Komen Race for the Cure, we have investedmore than $1 billion to fulfill our promise, becoming the largest source ofnonprofit funds dedicated to the fight against breast cancer in the world. Formore information about Susan G. Komen for the Cure, breast health or breastcancer, visit http://www.komen.org or call 1-877-GO KOMEN.(1) June McNicholas, Glyn M. Collis, Chris Kent & Michelle Rogers. (University of Warwick, Coventry, CV4 7AL, UK) Research supported by Waltham. Presented at the 9th International Conference on Human-Animal Interactions, People and Animals, A Global Perspective for the 21st Century, Rio de Janeiro, Brazil, September 13-15, 2001.
SOURCE Nestle Purina Pet Care
