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Produce for Kids(R) and PBS KIDS(R) Team Up To Encourage Children's Healthy Eating

Tuesday, September 18, 2007 General News J E 4
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REIDSVILLE, Ga., Sept. 17 Produce for Kids(R) (PFK) andPBS KIDS are joining forces to launch an in-store and online initiative topromote healthy eating and smart food choices through the numerous benefits ofeating fruits and vegetables. The initiative kicks off October 1st with asupermarket-based educational campaign encouraging children to "Eat Smart fora Great Start," and resources and activities on pbskids.org and PBS Parents(pbsparents.org). A portion of the proceeds from the in-store October campaignwill go back into PBS's services and programs.

Featuring Hooper, the loveable and curious animated guinea pig from thePBS KIDS preschool destination, participating grocery stores will bring thefall campaign to life in their stores' produce sections with colorfulbrochures and displays to help encourage kids to take their own personal stepstowards living healthier lifestyles.

Since the program began in 2002, Produce for Kids(R) has become known forcreating innovative retail promotional campaigns for the produce departmentthat both educate kids on the benefits of healthy eating with more fruits andvegetables and raise funds to support children.

"We are absolutely thrilled and honored to partner with such a trusted,respected organization such as PBS KIDS as part of our produce industry effortto inspire children and their parents to lead healthier lives," said JohnShuman, president of Shuman Produce and founder of Produce for Kids(R). "Weplan to continue that fun approach to education because our sponsors andpartner retailers agree that it is a great way to generate consumer excitementfor fruits and vegetables."

To further support these efforts, pbskids.org has created a healthy eatingpage that will include relevant games, fitness challenges and activities. PBSParents will feature an extensive area that includes activities andinformation on how parents can help their children build healthy eating habitssuch as:

"This partnership further reinforces PBS KIDS' commitment to supportingchildren's healthy development for success in school and in life and eatingright is one component of that," said Andrea Downing, VP Home Entertainmentand Partnerships, PBS. "With the continued decline in children's health, PBSwants to help families address the challenges that kids face in making smartfood choices and be a part of a healthy, lifelong solution."

Participating retailers in the fall kick-off campaign will be Meijer,which operates 181 supercenters throughout the Midwest; Publix Super Markets,which currently operates more than 900 stores in the Southeastern UnitedStates and Giant Food Stores, LLC who owns and operates more than 150 GiantFood Stores in the Northeastern part of the country. Retailers will providesupport for the program by providing a per-unit/case donation on designatedproduce items shipped to retailers during the promotional period.

The Produce for Kids(R) Web site (www.ProduceforKids.org) will provide aportal to the PBS KIDS and PBS Parents sites. It will also feature an onlinesweepstakes drawing for kids and parents to "Give One, Get One". Kids cansign up to enter their name in a grand prize drawing (Get One) and a donationwill be made to their local PBS station in the winner's name for the samevalue as the grand prize (Give One).

The 2007 Produce for Kids(R) sponsors are Aurora Products, Cal -- OrganicFarms(TM) Carrot Chips, Cohen Produce Marketing Bag Apples, Country Fresh(R)Vegetable Platters, Crunch Pak(R) Sliced Apples, Del Monte(R) Sun Fresh(R) andOrchard Select(R) Jarred Fruit, Del Monte(R) Avocados, Dole(R) Fresh-CutSalads, Eat Smart(R) Cut Vegetables, Green Giant(R) Potatoes, Lighthouse(R)Salad Dressings, Mann Packing(R) Sugar Snap Peas, Michigan Apple CommitteeBagged Apples, Oppenheimer(TM) Group Tomatoes, Santa Sweets(R) Grape Tomatoes,Shuman Produce's REALSWEET(R) brand Vidalia(R) Onion
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