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Procter & Gamble Reaches Settlement on Patent Infringement Lawsuit

Wednesday, January 7, 2009 General News J E 4
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CINCINNATI, Jan. 6, 2009 The Procter & Gamble Company(NYSE: PG) and Fruit of the Earth have reached a settlement in the lawsuit P&Gfiled on December 12, 2007 against Fruit of the Earth for trade dress andpatent infringement on its Olay Regenerist brands. The parties have agreed toa Consent Judgment in which Fruit of the Earth recognized the validity ofP&G's rights in the Olay Regenerist Trade Dress and certain of P&G's patentrights identified in the lawsuit. Fruit of the Earth has also agreed to reviseits product offerings. The remaining terms of the agreement were notdisclosed.

"P&G is committed to developing and manufacturing branded products thatdelight consumers and deliver incredible value. We don't make our Olayformulas or quality available under any store brand. P&G will continue tovigorously protect our proprietary formulas and the trade dress that consumersassociate with the brands they trust," said Steve Jemison, P&G's chief legalofficer.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around theworld. The company has one of the strongest portfolios of trusted, quality,leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R),Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) andFusion(R). The P&G community includes approximately 138,000 employees workingin over 80 countries worldwide. Please visit http://www.pg.com for the latestnews and in-depth information about P&G and its brands.

SOURCE Procter & Gamble
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