Proactiv Announces Sponsorship of Up-and-Coming Driver Danny Efland - For NASCAR's Daytona International Speedway Competition
PALM DESERT, Calif., July 2 Guthy-Renker announced today that 21-year old NASCAR Driver, Danny Efland, will be driving the Proactiv Chevy Impala during NASCAR Nationwide Series race at the Daytona International Speedway in Daytona, Fla. this Friday, July 2, 2010.
Proactiv is proud to support Efland in this race, in its first-ever NASCAR sponsorship. "Not only is Danny a promising driver, but he's an acne sufferer who credits Proactiv for his clear skin. He came to us with before and after pictures and detailed his story about how he'd almost given up on clear skin until he found Proactiv," said Lenny Lieberman, Chief Creative Officer of Guthy-Renker.
"I'm really grateful to participate in NASCAR as a driver. I've worked really hard for this moment and this race," said Efland. "I'm also really proud to have Proactiv as my sponsor and to be a spokesperson for the brand. I started using Proactiv the same year I had my first big break into NASCAR. I knew there was no way I could represent a team and sponsors with my bad acne. It was discouraging. Now, I can't wait for the opportunity to get in front of the camera, and I credit Proactiv for this self confidence boost. Confidence is part of the package for a successful race car driver -- you have to be confident and media-friendly."
Since starting his racing career with go karts at the age of five, Efland hasn't slowed down. He is recognized as a dominant up-and-coming driver in NASCAR, was named Rookie of the Year in 2002 at the Florence Motor Speedway Track Championship and won seven National races from 2005-2007. In early 2010, Efland started his own racing team, Danny Efland Racing; he is the youngest team owner in NASCAR.
About Proactiv Solution
Celebrating its 15th anniversary in 2010, Proactiv® Solution is the world's best selling acne system and a leader in acne prevention and treatment. Now with new micro-crystal benzoyl peroxide, Proactiv utilizes a three step Combination Therapy® to directly target the root causes of acne - bacteria, oil production, and dead skin cell build up - and heal and soothe acne prone skin. Proactiv clears existing blemishes, soothes inflammation and redness, and helps to prevent new breakouts from occurring. Proactiv Solution has a complete line of products, beyond the Three-Step System, including moisturizers, sunscreens, spot treatments and body washes formulated specifically for acne prone skin.
Proactiv was developed by former acne sufferers and leading dermatologists, Katie Rodan, M.D. and Kathy Fields, M.D. It has been used successfully by millions of women, men and teens around the world. Proactiv has been recognized with 28 awards and honors from the beauty and health industry.
Proactiv Solution is distributed by Guthy-Renker and can be purchased by calling (888) 819-2019 or online at www.proactiv.com.
Guthy-Renker is one of the world's largest and most respected direct marketing companies, with distribution in 61 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.
Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA). He was elected the first chairman of the ERA's Executive Committee/Board of Directors and now serves as Chairman Emeritus.
Nearly 15 years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best selling acne treatment product, helping millions to achieve the goal of clear skin.
Guthy-Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
Guthy-Renker is headquartered in Palm Desert, CA; and has offices in Santa Monica, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Helsinki, Finland; Shanghai, China; Tokyo, Japan; Sydney, Australia; and New Delhi, India.
SOURCE Guthy-Renker, LLC
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