NEW YORK, Nov. 4 Global public relations leader Porter Novelli announced today that it received the Gold Award from Medical Marketing & Media for best unbranded TV advertisement/campaign. The award honored the agency's work, done on behalf of its Shire Pharmaceuticals client, on the public service campaign titled "Adult ADHD is Real."
In collaboration with Attention-Deficit/Hyperactivity Disorder (ADHD) advocacy groups ADHD Coaches Organization (ACO), Attention Deficit Disorder Association (ADDA), and Children and Adults with Attention Deficit/Hyperactivity Disorder (CHADD), and Shire, Porter Novelli sought to raise awareness that ADHD can affect adults as well as children, and to encourage those who suspect they may have symptoms to speak with their health care providers. Among the difficulties faced by those who suffer from ADHD include challenges with attention, organization and relationships.
The national multimedia campaign featured Howie Mandel, host of "Deal or No Deal" and ADHD sufferer, as its spokesperson. He delivered a simple and clear message that listed the symptoms associated with the disorder and explained how they can impact an adult's life. The spot also featured a clear call-to-action to visit the Web site AdultADHDisReal.com and to take a self-screener test.
"We are absolutely delighted to receive this honor," said Sherry Goldberg, senior vice president, Porter Novelli. "In addition to presenting many challenges to navigating through a typical day, there was a significant stigma associated with adults having ADHD. Together with the ADHD Coalition and Shire, we developed this campaign to let adults know that they are not alone, and that help is available."
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC). Selected as a 2009 PRWeek U.S. Agency to Watch as well as the 2009 winner of PR Innovation of the Year, Porter Novelli is the large agency making the biggest impact -- and generating the most buzz -- in the social media space. With 100 offices in 60 countries, Porter Novelli helps clients achieve Intelligent Influence -- changing attitudes and behaviors by having the right conversations with the right people at the right time. For more information please visit www.porternovelli.com.
SOURCE Porter Novelli