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Pop! Technology Goes Growthink

Thursday, June 19, 2008 General News J E 4
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LOS ANGELES, June 18 Growthink, the leading InvestmentBanking and Business Development Services Firm to Emerging and Middle MarketEnterprises, announced today that the Firm has been retained to raise $2.0million in Series A capital for Pop! Technology, a creator of 'active' barcodeinformation systems used by the Food, Beverage, Pharmaceutical and HealthServices sectors.

Pop! Technology's 'smart' barcodes provide users with real timeinformation about the status and condition of their products at all points ofthe supply and distribution chain, from manufacture to end-user. The Company'sbarcodes, which are compatible with current scanning devices, can provideusers with a range of critical information, including product temperature,retail placement, fraud detection and shoppers' buying patterns.

"Pop! Technology's smart barcodes are indeed very smart, and have thepotential to be a disruptive technology that can be utilized by a wide rangeof industries. We're excited about our client's potential for growth," saidEmily Burg, Growthink's Director of Strategy.

"Our partnership with Pop! Technology demonstrates once again thatGrowthink is the most experienced capital and advisory partner to innovative,emerging companies," said Jay Turo, Growthink's CEO and Managing Partner.

ABOUT GROWTHINK:

Growthink is the leading Investment Banking and Business Advisory ServicesFirm to Emerging and Middle Market Enterprises. Growthink provides Research,Strategic, Transactional and Investment Capital Services to its clients,enabling companies to identify and leverage opportunities for growth andmarket leadership.

Since 1999, Growthink has completed more than 1,400 business plans, marketresearch, and investment banking engagements and its clients have collectivelygone on to raise more than $1 billion dollars in investment capital from adiverse and dynamic client portfolio encompassing Emerging, Established andFortune 2000 Companies, Venture Capital and Private Equity Funds. Learn moreabout Growthink's expertise at: http://www.growthink.com.

SOURCE Growthink
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