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PolyTouch Medical Ltd. Announces the Appointment of Morris E. Franklin Jr., M.D., F.A.C.S. as Medical Advisor

Monday, April 12, 2010 General News J E 4
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ISRAEL, April 12, 2010 PolyTouch Medical Ltd., a leadingdeveloper of hernia mesh placement technologies, today announced that it hasappointed Morris E. Franklin Jr., M.D., F.A.C.S. as Medical Advisor.

Dr. Morris Franklin, the Founder and Director of the Texas EndosurgeryInstitute, is one of the pioneers in the field of laparoscopic surgery. Dr.Franklin earned his medical degree at the University of Texas SouthwesternMedical School in Dallas, TX. He completed his general surgery residency atthe University of Texas Health Science Center in San Antonio, where he wasappointed Clinical Professor of Surgery. Over the past ten years, Dr.Franklin has trained surgeons world-wide in laparoscopic surgical techniques.Dr. Franklin is a recognized authority in laparoscopic procedures includingbiliary surgery, common bile duct exploration, antireflux procedures forgastroesophageal reflux disease (GERD) and Barrett's esophagus, abdominalwall surgery, laparoscopic treatment of bowel obstruction andmicro-laparoscopy.

Dr. Franklin is an invited faculty at several international academicinstitutions including the European Institute of Tele Surgery (EITS-IRCAD) inStrasbourg, France, where he frequently teaches courses on laparoscopic colonsurgery. Dr. Franklin is a Fellow of the American College of Surgeons and amember of the American Hernia Society (AHS), Society of GastrointestinalEndoscopic Surgeons (SAGES), Society of Laparoendoscopic Surgeons (SLS) andWestern Surgical Association (WSA).

"Dr. Franklin's deep experience in laparoscopic hernia repair, as well asin the development of minimally invasive surgery, will be of tremendoussupport to PolyTouch. I am delighted and honored to have Dr. Morris Franklinjoin our U.S. Medical Advisory Board," remarked Ofek Levin, Founder and CEOof PolyTouch Medical.

Dr. Franklin commented, "I am excited to join the PolyTouch MedicalAdvisory Board and to support shaping the PatchAssist device and PolyTouch'spipeline products. PolyTouch's PatchAssist device is useful and has thepotential to become very popular in laparoscopic ventral hernia repair(LVHR). I look forward to working with an impressive team that is focused onthe development and commercialization of products that address important andclear clinical needs."

About PolyTouch Medical Ltd.

PolyTouch Medical was founded in March 2009 and is located in MisgavVenture Accelerator, Israel. Realizing the need for an improved method formesh deployment and placement, PolyTouch has developed PatchAssist, a novelmesh deployment and placement device initially targeting laparoscopic ventralhernia repair (LVHR). PatchAssist enables accurate abdominal cavity meshplacement, potentially reducing procedure time by 30% - 50%. PolyTouch plansto introduce the PatchAssist device into the U.S. market in the first half of2011.Ofek Levin, Founder & CEO PolyTouch Medical Ltd, E-mail: ofek@polytouch-med.com Phone: +972-72-260-7066

SOURCE PolyTouch Medical Ltd.
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