Polar Partners with Podfitness.com to Combine MP3 Play Lists and Heart Rate Training

Tuesday, October 9, 2007 General News
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LAKE SUCCESS, N.Y., Oct. 8 Polar, the leader in heart ratemonitoring and fitness assessment technology, and Podfitness.com, the world'sfirst and only service delivering elite celebrity training programs to MP3players, today announced an innovative partnership allowing consumers to mixtheir own music with customized heart rate training workouts.

The partnership integrates Polar's targeted heart rate training programs,which are played in sync with personal play lists, enabling users to createconvenient and personalized workouts downloaded to their MP3 players.

"Polar and Podfitness.com's partnership allows people to bring theirtrainers anywhere they would bring their music players - whether working outin a gym, a park or a walking path," said Jeff Padovan, president of Polar."By honing in on their targeted heart rate zones in this unique way, peoplecan exercise more efficiently and better achieve their training goals."

Starting this fall, customers who purchase select Polar heart ratemonitors will receive up to 60 days of complimentary personal training fromPodfitness.com (a $40 value). After downloading a workout and syncing to anyof their selected play lists, Podfitness.com's elite trainers provide clearinstructions which take users through training at various intensity levelsbased on heart rate and health goals - all played over the user's own music.This original combination results in tailored exercise soundtracks based oneach person's taste.

"Podfitness.com sends personal training advice straight to your MP3player, and Polar's heart rate monitors guide people to exercise at theintensity range that's right for them," says Teri Sundh, co-founder and CEO,Podfitness.com. "Combining your personal play list and Podfitness.com'straining sessions allows you to set the perfect tempo for every workout."

According to new research published in the IDEA Fitness Journal (September2007), music can actually make exercise more effective and enjoyable by actingas an incentive. More specifically, self-selected music serves as amotivator, increases efficiency and raises psychological stimulation duringexercise.

About Polar

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary ofFinland-based Polar Electro OY, which invented the first wireless heart ratemonitor (HRM) in 1977. The company is dedicated to improving people's healthand well-being by providing leading technology and program solutions thatdeliver valuable feedback to help users gain a better understanding of theirbodies and their overall fitness level. Today Polar heart rate monitors arethe number one choice among consumers worldwide, helping athletes andexercisers "listen" to their bodies and manage physical activity properly.Polar is also the worldwide leader in fitness assessment technology. Polarsuites of fitness technology are used by fitness facilities, athletic teams,medical facilities, and thousands of physical education programs around thecountry. For more information on Polar products and programs, visitwww.polarusa.com.

About Podfitness.com

Podfitness.com is based in Sandy, Utah and has developed a breakthroughfitness and weight loss tool that combines customized, inspiring workouts fromthe world's elite trainers with a person's music to deliver a personalizedfitness or weight loss solution to any MP3 player. Podfitness.com bringstogether everything people need to lose weight, including a workout plandesigned for them; motivation and encouragement from an elite personaltrainer; and the power of their own music. For more information aboutPodfitness.com, visit www.podfitness.com or call (801) 990-1992.Contact: Kathleen Reynolds CooperKatz for Polar USA 212-455-8062 kreynolds@cooperkatz.com Sydnee Fox SNG for Podfitness.com 801-208-1100 sydnee.fox@sng.com


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