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PointRight was founded in 1995 with a focus on serving long term careproviders. Since then, the company has grown in size and capabilities and nowserves a diverse clientele that includes healthcare, insurance and finance.The old LTCQ name no longer conveys the true breadth and depth of thecompany's offerings. "The time has come for our name to better reflect what wedo," said Rodrigo Navarro, President and CEO of PointRight.
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"The new name comes directly from their brand story of using data to pointclients in the right direction," said Randall Ringer, Managing Partner ofVerse Group.
Verse Group is the independent brand consultancy that combines practicalmarketing experience with a storyteller's creativity. Our NarrativeBranding(R) methodology is the proven strategic approach for companies seekingto make their marketing more effective. We help companies stage their brandstories through design, verbal and experiential identity. Our multinationalclients include: Samsung, Marriott, Coldwell Banker, Dex, LexisNexis, Days Innand NXP. Visit www.versegroup.com
PointRight Inc.
PointRight, formerly LTCQ, is a decision support services firm that helpsthe nation's leading skilled nursing and assisted living care providers andinsurance carriers optimize quality, risk and profitability. By combiningadvanced Web-based tools with trusted consulting services, proven dataanalytics and unrivaled databases, PointRight expertly translates disparatedata into usable information and insight. Founded in 1995 and based in theBoston area, we work closely with our clients to help them make confidentdecisions that dramatically improve their financial, clinical, regulatory andoperational performance. For more information, visit www.pointright.comContact: Lisa Merriam 917-596-8011 [email protected] Topic Expert(s): For information on the listed expert(s), clickappropriate link.Randall Ringerhttp://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=68996Michael Thibodeauhttp://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=70187
SOURCE Verse Group
