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Pleio launches medication adherence support system to US pharmacies

Tuesday, August 26, 2008 General News J E 4
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BOSTON, MA, Aug. 25 /PRNewswire/ - Pleio Health Support Systems, Inc.(Pleio), in partnership with Outcomes Pharmaceutical Health Care(R)(Outcomes), announces the US launch of Pleio GoodStart(TM), a uniquemedication support system that helps pharmacies counsel, coach and remindpatients during their first 100 days on a new medication. Pleio GoodStartsupports the ongoing process of adherence through modules that connectOutcomes Personal Pharmacist(TM) services, phone-based coaching and customizedreminder messages by voice, text message and email. Pleio GoodStart is nowavailable to all pharmacies in the Outcomes Personal Pharmacist Network.

According to a 2007 Pharmacy Satisfaction survey, 82% of patients who stoptaking prescribed medications cite the main reason as forgetfulness. The WorldHealth Organization calls non-adherence to medications one of the biggestcrises facing medicine. Improving compliance and persistence is an importantopportunity for retail pharmacy to increase revenues and profitability. Seehttp://dots.pleio.com for over 50 summaries of the most recent publishedresearch on medication adherence.

"We know that most patients lack the motivation, knowledge, reinforcementand tools to stick with a new medication and give it a chance to work.Pharmacists are well-positioned to help patients persist with therapy, andPleio GoodStart brings that goodwill to life," said Jean Lalonde, Co-ChiefExecutive Officer of Pleio Health Support Systems. "Pleio GoodStart supportspharmacists in delivering greater value to their patients while improvingmedication outcomes," said Patty Kumbera, Chief Operating Officer of OutcomesPharmaceutical Health Care.

For more information about pharmacy involvement in Pleio GoodStart,contact Outcomes at 515-237-0001 or info@getoutcomes.com. For more informationabout pharmaceutical sponsorship opportunities, please contact info@pleio.com.

About Pleio Health Support Systems Inc.

Pleio Health Supports Systems provides pharmacy chains and drugmanufacturers with patient support solutions that improve medicationadherence. Pleio GoodStart was developed over two years by an award-winning,multi-disciplinary team of healthcare educators and informatics experts, inpartnership with medication therapy management experts and pharmacists. PleioGoodStart(TM) is a registered trademark of Pleio Health Support Systems, Inc.For more information about Pleio Health Supports Systems or PleioGoodStart(TM) visit www.pleio.com or contact Mark Connors, at (617) 489-8700(info@pleio.com).

About Outcomes Pharmaceutical Health Care

Outcomes Pharmaceutical Health Care is the national leader in the design,delivery, and administration of Medication Therapy Management programs. Thecompany's service line benefits health care purchasers by delivering a costeffective approach to advancing patient care and controlling utilizationthrough the provision of patient-friendly, face-to-face personal pharmacistservices. The company is headquartered in Des Moines, Iowa and may be foundonline at www.getoutcomes.com.

SOURCE Pleio Health Support Systems Inc.
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