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Pink Ribbon Bagels Continue the Fight for a Cure

Monday, September 24, 2007 General News J E 4
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COLUMBUS, Ohio, Sept. 24 Through November 6, Panera Breadbakery-cafes throughout central and southern Ohio will honor National BreastCancer Awareness by offering a Pink Ribbon Bagel -- loaded with cherry chipsand real bits of Bing cherries and cranberries. A portion of the proceeds fromeach Pink Ribbon Bagel sold will benefit the American Cancer Society. New tothis year's campaign, Panera Bread is encouraging women to sign the "PinkRibbon Bagel Pledge" -- committing to monthly self-breast exams and yearlymammograms.

On October 1, Panera Bread will host a Pink Ribbon Bagel campaign kickoffwith the community, local dignitaries and Society representatives. The eventwill begin at 10:00 a.m. at the following Panera Bread locations: Bethel Road(Columbus), Calhoun Marketplace (Cincinnati) and Brown Street (Dayton). Anyonewho takes the Pink Ribbon Bagel Pledge on October 1 will receive a free PinkRibbon Bagel. For the remainder of the campaign, customers who sign the pledgewill receive a coupon to save $1 at Panera Bread. The campaign's goal is tohave over 9,000 pledge cards filled out -- one for each Ohio woman who will bediagnosed with breast cancer this year.

"Panera Bread's commitment to education and awareness through the PinkRibbon Bagel Campaign is a tremendous asset in the battle to cure breastcancer," said Don McClure, Chief Executive Officer of the American CancerSociety, Ohio Division. "It is efforts like these that allow the Society tocontinue providing research, education, and support in the fight againstcancer."

"Panera Bread is proud to join in the fight for a cure to this disease,"said Jeff Rains, president of the central and southern Ohio Panera Breadbakery-cafes. "We invite everyone to encourage their family and friends tovisit their local bakery-cafe, take the Pink Ribbon Bagel Pledge and supportthe fight for a cure."

Breads of the World, LLC, Panera Bread's local franchise, operates 47bakery-cafes in the Columbus, Cincinnati, Northern Kentucky and Dayton-metroareas. For more information on the franchise, including the Pink Ribbon Bagelcampaign and other community initiatives, visit www.panera-ohio.com.

SOURCE Breads of the World, LLC
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