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Piedmont Healthcare Names Porter Novelli Agency of Record for Public Relations Business

Wednesday, May 12, 2010 Press Release J E 4
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ATLANTA, May 11 Piedmont Healthcare, a leading not-for-profit health care system in the Southeast, announced that it has named Porter Novelli as its public relations agency of record. Porter Novelli will work with Piedmont Healthcare in all aspects of its communications efforts, including market research, strategic planning, executive visibility, media relations, physician marketing, digital strategies and issues management.

"Porter Novelli demonstrated a keen understanding of our business, and we were impressed with their breadth of experience, insights into our opportunities and knowledge in the digital and social media space," said Nina Day, vice president of marketing and public relations for Piedmont Healthcare. "We feel confident that our collective efforts will help advance the goals of our organization."

"Piedmont is pursuing an aspiring vision for the future of health care here in the Southeast, and we are excited about working with them toward their goal of becoming a top 10 community healthcare system in the nation in the next 10 years," said Brad MacAfee, partner and managing director of Porter Novelli Atlanta.

About Piedmont Healthcare

Piedmont Healthcare (PHC), a not-for-profit organization, is the parent company of Piedmont Hospital, a 481-bed acute tertiary care facility in the north Atlanta community of Buckhead; Piedmont Fayette Hospital, a 143-bed, acute-care community hospital in Fayetteville; Piedmont Mountainside Hospital, a 42-bed community hospital in Jasper; and Piedmont Newnan Hospital, a 143-bed, acute-care community hospital in Newnan. Piedmont Healthcare also is the parent company of the Piedmont Heart Institute (PHI), comprised of more than 85 cardiovascular specialists in Piedmont Heart Institute Physicians with over 30 locations across north Georgia; the Piedmont Physicians Group, with more than 100 primary care physicians in over 30 offices throughout metro Atlanta; the Piedmont Clinic, a 600-member physician network; and Piedmont Philanthropy, the philanthropic entity for private fundraising initiatives. Three Piedmont Healthcare hospitals--Piedmont Hospital, Piedmont Fayette Hospital and Piedmont Mountainside Hospital--received the top three patient satisfaction scores among metro Atlanta hospitals according to the HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) survey released in March 2009. For more information, visit www.piedmont.org.

About Porter Novelli

A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC). In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable us to transform the opinions, beliefs and behaviors of those who matter most to our clients. For additional information, please visit www.porternovelli.com.

SOURCE Porter Novelli
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