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Physicians Practice and Nevada Cancer Institute Partner to Improve Patient Care

Wednesday, July 16, 2008 General News J E 4
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BALTIMORE, July 15 Physicians and patients ofcommunity-based medical practices in Nevada and SW Utah will benefit from anew partnership between Physicians Practice(R), America's Leading PracticeManagement Journal and Nevada Cancer Institute (NVCI). The new partnershipwill provide resources to help local physicians manage their practices moreefficiently, thereby improving patient care.

Under this partnership, Physicians Practice will be mailed monthly,beginning this month, to approximately 5,100 physicians from multiplespecialties in Nevada and SW Utah, with articles pertinent to the dailybusiness issues faced by area physicians and their staff. Additionally, thejournal will serve as a resource for physicians who are caring for patientswith cancer. Physicians can read about clinical trials and scientific researchbeing conducted at NVCI in a feature section of the journal sponsored andwritten by NVCI.

"Physicians Practice is a unique opportunity to share the resources andoncology care available at Nevada Cancer Institute with community cliniciansand their patients," said Nicholas J. Vogelzang, M.D., NVCI director. "We hopethe special section, Pathways, will open doors to further collaborationsthroughout our region that will bring us all closer to developing a cure andoffering new hope to cancer patients."

In this month's issue, physicians can read how genetic research beingconducted by two internationally renowned geneticists, Drs. Hong Sun, M.D.,Ph.D and Hui Zhang, Ph.D, who are working to target cancer cells at their coreand help scientists discover ways to eliminate them.

"We're extremely pleased to be able to partner with NVCI to not onlydeliver practice management information, but to also provide Nevada and SWUtah physicians with a resource to stay abreast with the clinical trials andresearch occurring at NVCI," said Kenneth Karpay, vice-president and publisherof Physicians Practice.

For more information on the benefits of partnering with PhysiciansPractice to improve patient care, visit http://www.PhysiciansPractice.com, andselect For Hospitals.

About Physicians Practice

For more than 15 years, health care executives have turned to PhysiciansPractice to help them cultivate physician relationships. Physicians Practicejournal maintains nearly 60 hospital partnerships and is distributed to morethan 265,000 practicing physicians. We create award-winning content andmultimedia services to help community-based doctors in the United States andCanada strengthen their practice operations, which ultimately improves patientcare. Physicians Practice is owned by CMP Healthcare Media, a division ofUnited Business Media. Visit http://www.PhysiciansPractice.com for additionalinformation about our acclaimed healthcare business education solutions.

About Nevada Cancer Institute

Nevada Cancer Institute (NVCI) is the official cancer institute for theState of Nevada. A nonprofit organization, NVCI is committed to reducing theburden of cancer by pursuing the development of a comprehensive cancerresearch institute, as defined by the National Cancer Institute. Through theknowledge and expertise of the finest scientists, clinicians, educators andcaregivers, the Institute provides hope to communities in Nevada, thesouthwest and beyond through research, education, early detection, preventionand high quality patient care. NVCI is striving for a future without cancerthat is achieved through initiated and collaborative research in basic,clinical and population science. For more information, please visithttp://www.nevadacancerinstitute.org or call (702) 822-LIFE.Hospital Program Contact: Steve Gottshall Associate Publisher 847-242-9552 Steven.gottshall@cmpmedica.com Media Contact: For Physicians Practice: Monique Griffin Senior Marketing Manager 443-543-5134 Monique.gr
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