BALTIMORE, March 17 Physicians Practice and All Children's Hospital have joined forces to help provide area physicians and their staff more time to devote to patient care. This new partnership is a unique program designed to help doctors in the St. Petersburg area better handle the cumbersome and time-consuming issues of managing a busy practice. Through this new alliance, All Children's Hospital will use Physicians Practice's extensive resources to deliver essential practice management tools to help local physicians manage the business aspects of medicine more efficiently and effectively.
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Physicians' need for practice management information is an ever-increasing one. According to Pricewaterhouse Coopers, every hour a physician spends with a patient results in 36 minutes of paperwork. Additionally, the costs of running a medical practice have increased and now consume as much as 62 percent of the revenue (2007 Medical Group Management Association Cost Survey), while reimbursement continues to decline from year to year (2008 and 2009 Physicians Practice Fee Schedule Surveys). Furthermore, according to the 2008 Future Physicians of America Survey, nearly 70 percent of medical students do not feel adequately prepared for managing or owning a practice in the future.
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Under their new partnership, All Children's Hospital will sponsor the distribution of Physicians Practice journal to approximately 1,440 local doctors in pediatrics in the St. Petersburg area. Physicians Practice will be mailed monthly, beginning in March 2010, and will serve to help physicians and their office staff address the numerous challenges faced by today's medical practices. The journal will also feature a section sponsored and written by All Children's Hospital highlighting the hospital's latest clinical offerings as well as articles of interest to physicians in the region. The partnership with Physicians Practice will also provide digital resources to local physicians including practice management e-newsletters and access to PhysiciansPractice.com, a comprehensive practice management Web site.
"We are excited about our new partnership with Physicians Practice," says Tim Robic, Physician Liaison for All Children's Hospital. "Physicians Practice magazine is a useful resource that we can provide to area physicians about the business of running their practice. It also provides a new way to effectively communicate with physicians about the programs and services available to them at All Children's Hospital."
"It is great to be able to partner with All Children's Hospital to bring practice management information and resources directly to St. Petersburg area physicians," says Marcy Holeton, Senior Vice President and General Manager of UBM Medica US. "Our expertise in practice management and technology will help All Children's Hospital medical practices to spend less time on business and more time with patients."
For more information on the benefits of partnering with Physicians Practice to improve patient care, visit www.PhysiciansPractice.com, and select For Hospitals.
About Physicians Practice
For 20 years, healthcare executives have turned to Physicians Practice to help them cultivate physician relationships. Physicians Practice journal maintains approximately 50 hospital partnerships and is distributed to more than 200,000 practicing physicians. We create award-winning content and multimedia services to help community-based doctors in the United States strengthen their practice operations, which ultimately improves patient care. Physicians Practice is owned by UBM Medica, a division of United Business Media (UBM.L). Visit www.PhysiciansPractice.com for additional information about our acclaimed healthcare business education solutions.
About All Children's Hospital
Children are the sole focus of All Children's Hospital and its new, million-square-foot St. Petersburg, Fla. campus devoted to pediatric specialty care. The ten-story All Children's Hospital and its adjacent Outpatient Care Center (dedicated in January 2010) replace an existing 42-year old facility just two blocks away.
All Children's Hospital is the only hospital on Florida's West Coast totally devoted to children's care, a leader in pediatric treatment, education, research, and advocacy. As a regional referral center for children with some of the most challenging medical problems, All Children's draws patients from throughout Florida, all 50 states, and 36 foreign countries. The mission of this private, not-for-profit hospital is rooted in its beginnings in 1926 as Florida's first Crippled Children's Hospital for polio victims. All Children's understands that it's not enough to treat disease -- that true progress comes from teaching and research to cure disease. All Children's shares its pediatric expertise through research and education affiliations with the University of South Florida (USF Health), as well as Moffitt Cancer Center, an NCI-designated Comprehensive Cancer Center.
Hospital program contact: Steve Gottshall Group Director, Hospital Business Development 847-242-9552 [email protected] Media contact for Physicians Practice: Amy Caswell Senior Marketing Manager 410-818-2705 [email protected] Media contact for All Children's Hospital: Ann Miller Media Relations Manager 727-767-8592 [email protected]
SOURCE Physicians Practice
