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Physicians' Level of Concern for H1N1 Swine Flu Steadily Increases

Friday, September 18, 2009 General News J E 4
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FLEMINGTON, N.J., July 29 A new national study conducted among 670 physicians which measured perceptions regarding the H1N1 swine flu revealed that doctors' level of concern has steadily increased over the past month.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The study was conducted by HCD Research on July 26, to view physicians' perceptions of the H1N1 virus and the potential risk and impact it will have on their lives. Studies will be conducted on a weekly basis which will measure physicians' perceptions regarding their concern, their outlook on the potential risk and their feelings regarding the government's readiness to handle an H1N1 pandemic. To view detailed results go to: www.mediacurves.com.

The study also revealed that the majority of physician respondents (57%) feel the extensive media coverage with regards to H1N1 is appropriate. 36% of physicians reported that there has been too much media coverage, and 7% of physicians reported that there has not been enough media coverage.

Among the findings:

Please indicate your level of concern regarding the degree of the impact that the H1N1 swine flu epidemic will have on you and your family. Use a scale from 1 to 7, where 1 indicates "Not At All Concerned" and 7 indicates "Extremely Concerned."

"What do you think about media coverage concerning the H1N1 virus?"

HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net).

Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 4/27 5/6 5/21 6/10 6/29 7/14 7/27 1 - Not At All Concerned 3% 6% 6% 7% 6% 4% 3% 2 - Not Concerned 12% 21% 22% 27% 21% 19% 15% Bottom 2 15% 27% 28% 35% 27% 23% 18% 3 - Somewhat Not Concerned 11% 19% 19% 15% 17% 14% 16% 4 - Neutral 12% 13% 14% 13% 15% 15% 15% 5 - Somewhat Concerned 41% 31% 30% 29% 31% 33% 38% Top 2 21% 10% 9% 9% 11% 15% 15% 6 - Concerned 18% 9% 8% 8% 10% 12% 12% 7 - Extremely Concerned 4% 1% 1% 1% 1% 3% 2% MEAN 4.4 3.8 3.7 3.6 3.8 4.0 4.2 (Neutral)(Neutral)(Neutral)(Neutral)(Neutral)(Neutral)(Neutral)

SOURCE HCD Research, Inc.
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