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Physicians' Level of Concern for H1N1 Swine Flu Pandemic Highest Since April

Saturday, September 19, 2009 General News J E 4
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FLEMINGTON, N.J., July 14 A new national study among 675 physicians revealed that nearly half of physicians (48%) reported that the H1N1 Swine Flu poses some level of risk for a worldwide catastrophic pandemic, the highest percentage since an April study.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)

The study was conducted last night by HCD Research using its MediaCurves.com(R) website, and the Muhlenberg College Institute of Public Opinion (MCIPO), as part of a series of studies which were conducted during April, May and June to obtain physicians' perceptions of the H1N1 virus. The studies are being conducted on a weekly basis to measure physicians' personal and professional views on the issue. To view detailed results go to: www.hcdi.net or www.mediacurves.com.

"Our recent study revealed that the level of concern among physicians regarding a potential H1N1 pandemic has somewhat spiked since our June 10 study," reported Glenn Kessler, president and CEO, HCD Research.

The study revealed that 10% of physicians reported that there is a high risk that H1N1 will result in a catastrophic pandemic, compared to 6% from two studies conducted in June. In addition, 15% of physicians reported that they were either concerned or extremely concerned regarding the degree of impact that H1N1 will have on themselves and their family, compared to 9% from a study conducted on June 10.

Among the findings:

Please indicate the level of risk that the H1N1 swine flu could result in a catastrophic pandemic. Use a scale from 1 to 7, where 1 indicates "No Risk" and 7 indicates "Extremely High Risk."

Please indicate your level of concern regarding the degree of the impact that the H1N1 swine flu epidemic will have on you and your family.

Use a scale from 1 to 7, where 1 indicates "Not At All Concerned" and 7 indicates "Extremely Concerned."

HCD Research is a marketing and communications research company headquartered in Flemington, NJ. For additional information on HCD Research, access the company's website at www.hcdi.net. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 (4/27/09) (5/6/09) (5/21/09) (6/10/09) (6/29/09) (7/14/09) 1 - No Risk 1% 2% 3% 2% 3% 2% 2 - Low Risk 13% 27% 26% 33% 25% 22% Bottom 2 14% 30% 29% 35% 28% 24% 3 - Somewhat Low Risk 14% 18% 17% 16% 16% 15% 4 - Neither At Risk or Not At Risk 9% 12% 14% 14% 12% 13% 5 - Somewhat At Risk 49% 31% 33% 29% 37% 36% Top 2 14% 9% 8% 6% 7% 12% 6 - High Risk 12% 7% 7% 6% 6% 10% 7 - Extremely High Risk 2% 1% 1% 0% 1% 2% MEAN 4.4 3.7 3.7 3.5 3.8 4.0 (Neither) (Neither) (Neutral) (Neutral) (Neutral) (Neutral)

SOURCE HCD Research
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