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Physicians Champion Sun Safety at World-Class LPGA Tournament

Monday, September 29, 2008 General News J E 4
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SAN FRANCISCO, Sept. 29 While the world's top 20 womengolfers vie for a prestigious LPGA championship title, a team of Californiadermatologists representing the Women's Dermatologic Society (WDS) will uniteto meet the challenge of reducing skin cancer rates at a time when there is anupswing in melanoma cases among younger women.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080508/AQTH063LOGO)

Under the leadership of board-certified San Francisco dermatologist andWDS Executive Committee member Mary Spellman, MD, a cadre of Bay Areavolunteers will provide free skin cancer screenings, sun damage assessments,sun safety education and free sunscreen to golf fans visiting the LPGA'sSamsung World Championship at Half Moon Bay Golf Links, from Friday, October 3through Sunday, October 5, 2008.

Known as Play Safe in the Sun, this community outreach is presented incollaborative partnership with L'Oreal USA. The campaign aims to promote sunsafety practices among outdoor enthusiasts, who face a heightened risk ofdeveloping skin cancer due to prolonged sun exposure. Volunteers haveidentified hundreds of skin cancers since the joint outreach launched in May2008.

"We are very excited to be partnering with the Women's DermatologicSociety for the Play Safe in the Sun campaign, as together we continue toexplore ways to inform and educate people about sun safety for their skin,"says Philippe Patsalides, General Manager, Active Cosmetics Division, L'OrealUSA. "We look forward to further encouraging both players and spectators ofoutdoor sports to take care of their skin in the sun."

Although summer is over and the need to apply sunscreen may appear lessobvious due to cooler and cloudier weather, the sun's harmful rays can stillcontribute to skin damage all through the year. Dr. Spellman points out thatprotecting the skin is a must for all seasons and for all skin types. "Toproperly guard against the risks and ravages of unprotected sun exposure, makea commitment to wear broad-spectrum sunscreen every day, and re-apply everytwo hours when outdoors," she advises.

WDS members Adrienne Stewart, MD (Denver, CO) and Michel McDonald, MD(Nashville, TN) serve as the co-chairs of the WDS Service Committee, whichoversees the national Play Safe in the Sun campaign. The volunteer outreachdraws from the organization's 1,600 members to increase sun safety awarenessand promote healthy skin practices among outdoor sports enthusiasts. Forfurther information, please visit: http://www.playsafeinthesun.org orhttp://www.womensderm.org.

ABOUT WDS

The Women's Dermatologic Society supports the careers and professionaldevelopment of women dermatologists. The mission of the Women's DermatologicSociety is to help women in dermatology achieve their greatest personal andprofessional potential by striving to foster, promote, and support women'sissues in dermatology; identify, train, and recognize women leaders indermatology; provide a forum for developing relationships and the exchange ofideas and research relevant to women's issues; and promote the highestpossible standards of ethics, research, patient care and education, as well aspublic education.

ABOUT L'OREAL USA

L'Oreal USA, headquartered in New York City, is a wholly owned subsidiaryof L'Oreal SA, one of the world's leading beauty companies. L'Oreal USA hasResearch and Development, Manufacturing and Distribution facilities acrosseight states in the U.S, including New York, New Jersey, Kentucky, Arkansas,Illinois, Ohio, Colorado and Texas. L'Oreal's impressive portfolio of brandsincludes Lancome, Giorgio Armani, Shu Uemura, L'Oreal Paris, Garnier, Vichy,La Roche-Posay, L'Oreal Professionel and Kerastase. The U.S. is the base forthe product development, international marketing and advertising for L'Oreal'snine American brands: Maybelline New York, Soft-Sheen, Carson, Kiehl's Since1851, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Matrix, Mizani,SkinCeuticals and PureOlogy.WHO: Board-certified California dermatologists and other volunteers representing the Women's Dermatologic Society. WHAT: Play Safe in the Sun community service outreach -- offering free skin cancer screenings, sun safety tips and free sunscreen for golf fans. WHERE: LPGA's Samsung World Championship, Half Moon Bay Golf Links, Half Moon Bay, CA WHEN: Friday, October 3, 9:00 am-3:00 pm, Saturday, October 4, 9:00 am-3:00 pm and Sunday, October 5, 9:00 am-12 noon. FOR MORE INFO: Contact the Women's Dermatologic Society, 877-WDS-ROSE or visit: http://www.playsafeinthesun.org

SOURCE Women's Dermatologic Society
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