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Phreesia Launches at DEMOfall 07

Monday, September 24, 2007 General News J E 4
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SAN DIEGO and NEW YORK, Sept. 24 At the DEMO Conferencetoday, Phreesia(TM), the first company to offer a free patient check-insolution in the physician's waiting room, introduces it's offering. Inaddition to automating the check-in process, Phreesia delivers fullyinteractive relevant health and wellness content directly to the patient usingits cutting edge wireless PhreesiaPad.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070917/NYM016LOGO )

(Photo: http://www.newscom.com/cgi-bin/prnh/20070924/NYM001 )

The Phreesia solution was designed with patient usability and physiciancontinuity in mind. Incorporating data from extensive internal and third-party usability research, Phreesia delivers a wireless touch-screen and swipe-card enabled PhreesiaPad with an intuitive and adaptable user interfacedesigned for patients with little to no computer experience. Providingconsistent, completely legible, and easily updateable patient records improvesthe patient-clinician dialogue ensuring a higher quality of healthcare. "WithPhreesia, my office can automate patient intake, making patient informationcompletely legible and easy to find!" notes Dr. B. Abraham, MD of Snellville,GA. "Patients leave the office with their questions answered, feeling likethey have been cared for."

Chris Shipley, executive producer of the DEMO conferences, said,"Understanding the precarious state of our national healthcare system,Phreesia is the first in the industry to tackle the problem with a fresh andinnovative approach. Phreesia's solution adds significant value tohealthcare, helping to solve a piece of the puzzle by empowering patients tobecome part of the process, engaging and educating them in treatment optionsand ongoing lifestyle changes."

"Physicians and patients have embraced Phreesia," said Chaim Indig CEO ofPhreesia. "We are proud and excited to have the opportunity to deliversomething to the market that serves the needs of patients and doctors alikewithout asking them to pay. Our modular approach maps us to the officeworkflow rather than forcing a one size fits all approach, adding significantclinical value instantly. We look forward to becoming a standard in allphysicians' practices."

About Phreesia:

Phreesia automates patient check-in and delivers fully interactive contentdirect-to-patients, designed to interface with physicians' existing and futuretechnology. Replacing the traditional patient clipboard with a free wirelesstouch-screen and swipe-card enabled PhreesiaPad significantly improves thepatient experience. Phreesia is backed by premier venture capital firms anddraws on the expertise of a leading Medical Advisory Board.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annualDEMO conferences focus on emerging technologies and new products, which arehand-selected from across the spectrum of the technology marketplace. The DEMOconferences have earned their reputation for consistently identifyingtomorrow's cutting-edge technologies, and have served as launch pad events forcompanies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping themto secure venture funding, establish critical business relationships, andinfluence early adopters. Each DEMO conference features approximately 70 newcompanies, products and technologies. For more information, visit www.demo.comThe Phreesia Solution Features: -- Collects 100% legible documentation from patients -- Replaces the patient clipboard and automates check-in -- Records, prints and securely stores patient information -- Remembers patients' previously entered information, thereby enabling returning patients to verify, rather than re-enter, previously recorded information Phreesia product demonstration Click on http://www.phreesia.com/demo.asp to see how it works. Availability Version 2.
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