BOSTON, July 28 Compete, a TNS Media company, today released its ranking of the top ten Insurance and Physician sites for June 2009, which is based on data from the company's panel of two million US-based internet users. In the past month, overall unique visitors (UVs) to Insurance and Physician sites increased by 3.5 percent, and the category saw an 11.6 percent traffic increase over June 2008. The top ten destinations in the category include physician rating sites -- healthgrades.com and vitals.com -- and insurance plan comparison services -- ehealthinsurance.com and dentalplans.com. Rounding out the top ten are government-run medicare.gov and four branded insurance company homepages.
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The impact of the recession is driving consumers to insurance cost comparison sites. 1.07 million visitors analyzed their health insurance options at ehealthinsurance.com in June 2009, 32.6 percent more than at the same time in 2008. In the dental market, dentalplans.com drew 58.3 percent more traffic than May 2009, with more than 600,000 visitors interested in unearthing the most affordable dental care.
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Social Referrals
Social recommendations drove online healthcare traffic in June 2009. Nearly 3 million consumers evaluated doctor ratings at healthgrades.com, which grew 7.7 percent month-over-month to become the top ranking site in the category. Recommendation and rating site Vitals.com drew more than 631,590 unique visitors, 227 percent more than in June 2008.
The Obama Effect
The recent news spotlight on national healthcare reform also helped drive consumers to research government-sponsored healthcare initiatives. More than 946,000 visitors stopped at medicare.gov, an increase of 5 percent over June 2008.
About Compete
Compete, a unit of TNS Media, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database -- the largest in the industry -- makes the Web as ingrained in marketing as it is in people's lives.
Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.
About TNS Media
Established in more than 30 countries, TNS Media explores all the media -- print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.
TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world. http://www.tnsmediagroup.com
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About Kantar Group
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies -- including the recently-acquired TNS -- the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies. For further information, please visit www.kantargrouptns.com.
Compete Top Health: Insurance and Physicians Web Sites June 2009 Unique Monthly Yearly Rank Visitors (000's) Change Change Insurance and Physicians Category 13,256 3.5% 11.6% 1 healthgrades.com 2,783 7.7% 53.5% 2 myuhc.com 1,559 0.6% 20.4% 3 ehealthinsurance.com 1,069 6.8% 32.6% 4 anthem.com 1,059 11.1% 24.9% 5 medicare.gov 946 0.0% 5.1% 6 cigna.com 905 5.2% 20.7% 7 humana.com 660 7.4% 11.8% 8 vitals.com 632 -1.5% 227.1% 9 dentalplans.com 600 58.3% 78.8% 10 doctorslounge.com 498 1.4% 114.0%
SOURCE Compete, Inc.
