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Pharmavite Partners With LearnSomething, Inc. on Consumer Education Program, LearnSomethingAbout(TM)

Wednesday, June 25, 2008 General News J E 4
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TALLAHASSEE, Fla., June 25 Pharmavite, a leader in thedietary supplement industry, has chosen the on-line consumer-centric program,LearnSomethingAbout(TM), as a partner in educating consumers. LearnSomethingInc. created the engaging, consumer-oriented multimedia program thatseamlessly integrates into the websites of national retailers.

"LearnSomething shares similar goals with Pharmavite in providinginnovative quality products that deliver consumer solutions," stated SkipAldridge, Executive Vice President and Chief Customer Officer for Pharmavite."Consumer education in the vitamin, mineral, supplement category is anessential component of Pharmavite's success. The LearnSomethingAbout(TM)program is a win-win because it provides consumers with the tools to self-educate on topics related to dietary supplements, while exposing our brands toa highly targeted consumer."

The educational program provides the consumer with a variety of health andwellness topics. Once consumers click a specific category, they findeasy-to-navigate, informative content that shows how to solve the most timelyand common problems. Conversational narration and practical information moveconsumers through the program, encouraging them to go from exploring contentto specific solutions found in store aisles.

"Consumers visiting retailer websites such as Kroger.com, KerrDrug.com andSavMor.com are able to research shopping solutions at their leisure and makebetter educated purchases when they visit their local store," said SteveRoden, CEO LearnSomething, Inc.

The LearnSomethingAbout(TM) series currently encompasses vitamin, haircare, and skin care topics, with 40+ categories under development.

About LearnSomething

LearnSomething Inc. is the leading provider of e-learning for the food,drug, mass retail and healthcare industries. LearnSomething products andservices help companies meet training needs quickly and effectively throughflexible online and CD-ROM based training programs. For more information,visit www.learnsomething.com.

About Pharmavite

For more than 35 years, Pharmavite has earned and maintained the trust ofpharmacists, consumers, and retailers by manufacturing high-quality vitamins,minerals, herbs and other dietary supplements that are safe, effective andscience-based. The dietary supplement industry is regulated by the U.S. Foodand Drug Administration and the Federal Trade Commission, as well variousstate and local regulatory agencies. As a leader in the dietary supplementindustry, Pharmavite swiftly adopted the FDA-released Good ManufacturingPractices (GMPs) introduced in June 2007, which sets rigorous manufacturingstandards for the supplement industry. For more information, visitwww.pharmavite.com

SOURCE LearnSomething, Inc.
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