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Pharmaceutical Marketing Done Right: Archi-Tech Systems Unveils Version of Proven Analytics Solution for Campaign Management

Thursday, July 10, 2008 General News J E 4
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WEST TRENTON, N.J., July 10 Archi-Tech Systems, a leadingprovider of pharmaceutical data analytics and reporting solutions, todayannounced DART(TM) PromoTrack, a new solution custom-designed to rapidlymeasure the impact of pharmaceutical marketing campaigns and prescriberpromotions. Archi-Tech has tailored its proven DART technology to meet thespecific needs of pharmaceutical marketers, seamlessly integrating disparatepromotional campaign and Rx sales data to facilitate on-the-fly analytics andreporting. For the first time, marketers have endless configurations ofcritical data at their fingertips to better monitor advertising, sampling,educational seminars, and other promotional tools for compliance andeffectiveness.

"Pharmaceutical marketers are challenged to run successful campaigns undertight budgets and intense regulatory scrutiny. But with mountains of data tosift through, they often cannot properly measure the results of theirpromotions to adapt their strategies accordingly," said Prashant Kohli, VicePresident of Sales and Marketing for Archi-Tech. "DART PromoTrack providesfaster, more accurate insight into specific campaigns to improve planning,streamline targeting, enhance messaging, ensure compliance -- and ultimatelymaximize marketing dollars spent."

Built on the proven DART solution, already widely used by thepharmaceutical industry for instant, in-depth analytics and reporting onsales, marketing, and managed care data, DART PromoTrack offers unmatchedflexibility to analyze and report on any configuration of data across the fullscope of prescriber metrics and activity. This brings together Rx,call/sample, demographic, campaign, promotional, and other detail in a singleview that encompasses millions of physicians and multiple markets andspecialties. Pharmaceutical marketing teams can run multi-dimensional searchesin seconds, conduct ad-hoc analyses, and generate instant reports on a widerange of datasets and parameters, regardless of volume or complexity. Thisyields actionable information to more effectively track marketing initiatives,manage control group activity, monitor trends, review results against actualperformance, and more.

About Archi-Tech

Archi-Tech Systems is a leading provider of solutions for instantanalytics and powerful reporting for pharmaceutical sales, marketing, andmanaged care departments. Balancing deep data expertise with advancedtechnology solutions and a unique service model, Archi-Tech addresses the fullscope of a company's data analysis and reporting needs, no matter how simpleor complex. The company's solutions offer unmatched speed and compression forany type of data, from any source, regardless of volume or complexity. Inaddition, the Archi-Tech team offers more than 100 years of combinedexperience with industry leading data vendors, and direct pharmaceuticalclient service experience. This translates to a unique understanding of thedata, and exactly how our clients need to use it. For more information, visitwww.archi-tech.com.

SOURCE Archi-Tech Systems
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