Perricone MD Expands Its Cult-Favorite No Makeup Collection

Tuesday, September 26, 2017 General News
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The creator of the 'no-makeup' look broadens its portfolio with new shades and innovation powered by Perricone MD science

SAN FRANCISCO, Sept. 26, 2017 /PRNewswire/ -- Perricone MD, the originator of the no-makeup look, builds upon the cult-favorite

No Makeup Collection with an innovation and new shades of its best-selling No Makeup Foundation. A multi-purpose Instant Blur compact joins the collection as the ultimate pore-minimizing and skin-smoothing wonder. As the newest addition to the No Makeup collection, No Makeup Instant Blur takes the no-makeup look to the next level, creating a soft-focus effect and satin finish. The multi-tasking, invisible priming and perfecting compact powered by skin-smoothing Alpha Lipoic Acid instantly blurs and minimizes the look of pores, redness, uneven texture, wrinkles and fine lines, while working to improve them over time. It can be worn alone on bare skin or as a primer to prolong the wear of any no-makeup look. 

Offering natural-looking textures and finishes that improve the appearance of skin over time, the collection has now expanded to feature three new No Makeup Foundation shades and two new No Makeup Concealer shades. Accompanying the existing shades of Fair-Light and Light-Medium, No Makeup Foundation Broad Spectrum SPF 30 now includes 'Fair', 'Light' and 'Tan' to meet the needs of lighter and deeper skin tones. No Makeup Concealer Broad Spectrum SPF 35 also extends to lighter 'Fair' and deeper 'Medium' shades. With these shade extensions, the No Makeup Collection can reach an even larger audience of more diverse skin tones. The range is completed by No Makeup Foundation Serum Broad Spectrum SPF 30, No Makeup Bronzer Broad Spectrum SPF 30, No Makeup Blush Broad Spectrum SPF 30, No Makeup Highlighter, No Makeup Mascara, and No Makeup Lipstick Broad Spectrum SPF 15.

The No Makeup Collection offers a no-makeup look that's more relevant now than ever before.  According to Mintel, 54% of millennials prefer a natural makeup look. "In the age of the selfie, the pressure to look 'picture perfect' for social media is an everyday concern," said Perricone MD Chief Marketing Officer Rob Koerner. "Our brand was ahead of the curve when it launched the No Makeup Collection several years ago and we feel that now is the perfect time to build upon its success. No Makeup offers consumers just the right amount of coverage to make them look and feel their best."

Inspiring users to feel confident in their own skin while improving its overall appearance is what has helped the Perricone MD No Makeup Collection gain notoriety.  With this collection, makeup no longer needs to be used to "cover up" thanks to these products that improve your skin as you wear them.  Not only is the No Makeup Collection healthy for your skin, the finishes look and feel so natural, they're like your own skin, only smoother, more even and more luminous. The formulas, infused with skin-improving Neuropeptides, Vitamin C Ester and Alpha Lipoic Acid, are designed to fuse effortlessly with skin, creating an undetectable glow while improving the appearance of skin's texture and tone over time. You can't help but feel confident about that.

The expanded No Makeup Collection, which boasts "makeup that is better than wearing nothing at all" is available at PerriconeMD.com, Sephora, Sephora.com, ULTA Beauty and Ulta.com, shop.nordstrom.com, Neimanmarcus.com, Dillard's, Dillards.com, Planet Beauty, Planetbeauty.com, select Anthropologie stores, anthropologie.com, as well as other leading specialty stores in the US.

About Perricone MD

Celebrating 20 Years Younger

Since 1997, Perricone MD has maintained its commitment to advanced skincare research and to being as uncompromising about quality and potency as their customers are. To solve diverse skin concerns, Perricone MD uses science to identify and multiply the natural building blocks of youthful skin to deliver targeted results—now and over time.

Renowned for delivering dramatic clinically tested results, Perricone MD products feature the following award-winning patented sciences: H2 Energy Complex, Nrf2 Antioxidant Support Complex, DMAE, Alpha Lipoic Acid, Vitamin C Ester and Neuropeptides. Perricone MD products are available on perriconemd.com and a flagship store in Berkeley, CA, as well as at Sephora, Ulta, Nordstrom, Neimanmarcus.com and other leading specialty stores in the US. Perricone MD products are also available in more than 21 countries around the world in prestige venues.

View original content:http://www.prnewswire.com/news-releases/perricone-md-expands-its-cult-favorite-no-makeup-collection-300508323.html

SOURCE Perricone MD



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