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Peck School Wins National got milk?(R) Refuel Your School Contest

Tuesday, September 23, 2008 General News
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PECK, Mich., Sept. 22 Refueling and staying fit has becomesecond nature to the superstar athletes at Peck High School. The National MilkMustache "got milk?(R)" campaign announced today that the Pirates VarsityGirls Basketball team has earned the title of Body By Milk MVP (Milk's ValuedPlayers). The team was nominated to be part of the first-ever nationwideRefuel Your School contest which rewards high school athletic teams thatchoose chocolate milk to refuel and rehydrate after that big game, practice orworkout.
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Peck Body By Milk MVPs

Former Lady Pirate and recent Peck High School graduate Savannah Wilcoxsubmitted a photo to the Refuel Your School contest showcasing how the teamrefuels with chocolate milk. The photo scored the Pirates a place as one of 25teams nationwide to be named a Body By Milk MVP (Milk's Valued Players) by gotmilk? (R) and the School Nutrition Association.
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"There's no substitute for milk," said Peck High School Principal WillardRoles. "I encourage players to eat and drink nutritious foods -- and alwaysinclude chocolate milk as part of their recovery routine to stay hydrated andto build strong muscles."

In recognition of the Body By Milk MVPs at Peck High School, the gotmilk?(R) campaign will make a cross-country trek to Peck on Wednesday,September 24 to host a celebratory Refuel Rally and present the team with a$1000 grant, plus $1,000 from adidas(R) for new equipment and more.

Chocolate Milk Steps Up To the Plate

Scientists have evaluated chocolate milk as a post-exercise drink and haveidentified several reasons why it may be an effective recovery aid: chocolatemilk contains a combination of carbohydrates and protein to help replenishexhausted muscles after exercise, provides fluids to assist with rehydration,and it contains "electrolytes", such as potassium and other minerals likecalcium, that are lost in sweat.

Milk contains nine essential nutrients, including calcium and vitamin D tomaintain bone strength, and high-quality protein that helps build muscle whencombined with exercise. Three 8-ounce glasses of lowfat or fat free milk arerecommended each day, which provides about half of the protein teenagers needeach day.

Go Pro For A Day!

In conjunction with the Refuel Your School contest, the Body By Milk(R)campaign is offering up the VIP experience of a lifetime through the Go ProFor A Day sweepstakes. From September through November of this year, threeteens will receive a trip for two for a once-in-a-lifetime sports experiencewhere they can live a day in the life of sports superstars Dwight Howard, JozyAltidore or Ana Ivanovic. Fifty second place winners will receive a $250adidas(R) gift card. Log onto http://bodybymilk.com today for a chance to gopro.

Dwight Howard's Latest Slam Dunk

On and off the court, Orlando Magic star forward Dwight Howard iscommitted to staying fit. As a leading NBA star, Howard undergoes intenseworkouts and has a rigorous schedule but still gets the unique mix of keynutrients he needs to refuel by drinking chocolate milk after practice.To kick off the 25-city tour, Howard and the got milk?(R) campaign hosted anhonorary pep rally at Howard's alma mater, Southwest Atlanta Christian Academyto give students the first look at his new Milk Mustache ad.

The caption reads, "Need a strong rebound? Slam some milk. It's a greatchoice after exercise, with protein to help build muscle and a unique mix ofnutrients to refuel. So train hard and drink lowfat or fat free milk. It's gotgame."

Howard joins tennis pro Ana Ivanovic and soccer star Jozy Altidore as thelatest celebs to join the "Body By Milk(R)" campaign, created to encourageteens to drink 3 glasses of lowfat or fat free milk everyday, be active andeat right to stay lean and healthy.

Body By Milk(R) is part of the National Milk Mustache "got milk?"
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