Advertisement
Customers have the option of using five pre-set plans (gluten-free,peanut-free, USDA good fiber, USDA low-fat, and USDA low-sodium), with more tobe added in the future, or, they can create as many of their own custom plansas they'd like. Customers are presented a blank nutrition panel, like thoseseen on all packaged products, and they are able to select as few or as manynutritional criteria as are important to them. One can create a sort ofdream label, specifying maximum calories, grams of fat, milligrams ofpotassium, and so on, and then activate that specific filter before hittingthe aisles to shop in the most customized fashion imaginable.
Advertisement
NutriFilter provides the USDA guidelines for each nutritional componentproviding more information than that cereal box ever would. For example:You've heard that eating lots of fiber can help you lose weight -- but howmany grams should you eat in a day? And how many grams of fiber qualify a foodas high-fiber? Get these questions answered by clicking the Dietary Fiber iconon your virtual label, and then specify how many grams of fiber you'd like theitems in your own customized "High Fiber Plan" to contain. When you shop,these high-fiber items will automatically jump to the top of the "shelf."
Aside from the obvious convenience NutriFilter offers to people withdietary restrictions, it is also an excellent resource for anyhealth-conscious person, from a nutritionist helping his/her client plan hisnext shopping trip to a mom who wants to choose only the healthiest foods forher family. The service is available to anyone who logs on to Peapod.
About Peapod LLC
Founded in 1989 as a smart shopping option for busy people, Peapod todaystands as the country's leading Internet grocer, serving 20 U.S. marketsincluding the metro areas of Chicago, Milwaukee, Boston, suburban New YorkCity and Washington, D.C., and communities in the states of Illinois,Wisconsin, Maryland, Massachusetts, Connecticut, Virginia, Rhode Island andNew Jersey. The Skokie, IL-based company, a wholly-owned subsidiary of RoyalAhold in The Netherlands, has achieved over 11 million deliveries since itslate 1980s inception. For more information on Peapod, call 1.800.5.PEAPOD(573.2763); e-mail [email protected] or visit http://www.peapod.com.
SOURCE Peapod LLC
