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"The popularity of last year's slip-knot bracelet spurred us to bring theitem back for 2008," said LuAnn Via, president and chief executive officer forPayless. "Our breast cancer awareness program is very democratic andaccessible -- offered chain-wide in all our nearly 4,500 stores for just $2.At this price point, we are working hard to ensure everybody can join in andsupport this important cause."
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The bracelet features a pink adjustable stretch cord with a newly designedmetal charm featuring the breast cancer awareness ribbon and engraved on thebackside with "2008."
This is Payless' fifth annual Taking Steps to Fight Breast Cancer programto benefit breast cancer research and community outreach. Over the past fouryears, Payless and its shoppers have raised more than $2 million for breastcancer awareness through the program. In just four years, Payless has joinedthe ranks of Komen for the Cure's "Million Dollar Council." Payless said itwill again donate 100 percent of the net profits from the bracelet sales toSusan G. Komen for the Cure.
To buy the $2 Payless bracelet, consumers can visit stores or shophttp://www.payless.com beginning September 25. This is a limited-edition itemand available only while supplies last.
According to the American Cancer Society's 2008 facts and figures, breastcancer is the most common cancer diagnosed among American women of all agesand is second only to lung cancer in cancer deaths. In fact, one in eightAmerican women will be diagnosed with breast cancer in her lifetime. For moreinformation on breast health or breast cancer, contact Susan G. Komen for theCure at 1-877 GO KOMEN (1.877.465.6636) or visit http://www.komen.org.
About Susan G. Komen for the Cure(R)
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would doeverything in her power to end breast cancer forever. In 1982, that promisebecame Susan G. Komen for the Cure and launched the global breast cancermovement. Today, Komen for the Cure is the world's largest grassroots networkof breast cancer survivors and activists fighting to save lives, empowerpeople, ensure quality care for all and energize science to find the cures. Wehave invested well over $1 billion to fulfill our promise, becoming thelargest source of nonprofit funds dedicated to the fight against breast cancerin the world.
About Payless
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is thelargest specialty family footwear retailer in the Western Hemisphere and isdedicated to democratizing fashion and design in footwear and accessories andinspiring fun, fashion possibilities for the family at a great value. Thecompany operates more than 4,500 stores. In addition, customers can buy shoesover the Internet through Payless.com(R) at http://www.payless.com.
Collective Brands, Inc. (NYSE: PSS), headquartered in Topeka, Kan., is aleader in bringing compelling lifestyle, fashion and performance brands forfootwear and related accessories to consumers worldwide. The company operatesthree strategic units covering a powerful brand portfolio, as well as multipleprice points and selling channels including retail, wholesale, ecommerce andlicensing. Collective Brands, Inc. includes Payless ShoeSource, alsoheadquartered in Topeka, focused on democratizing fashion and design infootwear and accessories through its more than 4,500-store retail chain, withits brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(
