PayFlex Forms Alliance With Health Management Company

Friday, November 16, 2007 General News J E 4

Partnership to drive innovative consumer-directed wellness solution

OMAHA, Neb., Nov. 15 /PRNewswire-USNewswire/ -- PayFlex Systems USA, Inc., a leading administrator for employee benefit programs, today announced they have entered into an agreement with HealthiNation Inc. HealthiNation is a New York City based health media company that drives consumer health literacy using its original health videos that feature rich, 3D bio-animation videos and true patient stories. The alliance will enable PayFlex to be the first in the industry to provide this market-changing consumer-directed wellness offering in concert with their core benefit administration platform.

"We have been searching for a long time for a wellness product that would complement our core administration offering and at the same time differentiate us in the market place," said Mark Huber, CEO of PayFlex. "When we tested the product with clients, they were immediately captivated and recognized the financial value for themselves and the wellness value for their employees."

"PayFlex is very well positioned to provide a unique consumer-directed package to its client base and that's why we are excited about our new partnership," said Tony Estrella, COO of HealthiNation Inc., "Our integrated video-driven approach is a perfect fit and the combination creates a tremendous opportunity for employers and health plans that use our product."

PayFlex operates in 14 locations nationwide and provides benefit administration for over 6,000 employers representing several million employees. "We have been building a unique, integrated consumer-directed solution and when you add what Tony and his team bring to the table, it certainly enhances our package," added Mark Huber, CEO of PayFlex.


PayFlex ( is a leading nationwide provider of administration for employer benefit programs with nearly 20 years of experience. PayFlex provides a broad range of services to over 6,000 employers, including many Fortune 500 companies that employ several million employees. PayFlex services include FSA, HRA, HSA, Transit and Dependent Care, along with COBRA. PayFlex is headquartered in Omaha, NE, with 14 locations nationwide. For more information, please call Rob Butler, Chief Marketing Officer, at 630 325 6953.


HealthiNation ( is a leading digital health media company created to address the need for accurate, easy-to-understand health information using the visual and motivational advantage of on-demand video. HealthiNation's video programs are designed specifically for consumer engagement, and can be seen through leading cable operators, employers, and web sites including Verizon, Charter Cable, Yahoo!, and All content is developed by experienced health care professionals in their respective medical fields along with leading TV producers to create high quality learning experiences that engage and inspire. HealthiNation is based in New York City and can be reached at

SOURCE PayFlex Systems USA, Inc.


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